Imagine making or receiving a call but without using a handset or transforming the handset into a device that can be worn on the wrist? No, we are not writing this after watching Minority Report or reading some futuristic novel. It’s something that’s already either under development or something that’s...
We have witnessed the steady rise of OTT services over the past few years. With these OTT “providers” and the growing proliferation of smartphones, the way we engage has also changed. Applications such as WhatsApp, Skype, and the like have now become an organic part of the users’ vocabulary by...
Is B2C SMS dead? It’s a question that some companies and marketers are being forced to ask themselves while planning their marketing and communication strategies. They have depended on this powerful channel for years now. Their methods are tested and the approaches are ingrained into their communication strategies. Even the...
A2P SMS or Application-to-Person SMS services are important tools for most organizations. Whether it is to send out notifications and alerts, appointment reminders, marketing campaigns, or customer relationship management. In short, A2P messaging is among the most effective ways to grab the customer’s attention. Industries such as banking, healthcare, e-commerce,...
In the last three decades, the telecommunication industry has evolved dramatically – from analog telephone lines to digital quad+ play mobile service providers. Today, the telecommunication sector is entering the 5G landscape promising unmatched connectivity and bandwidth. Technology evolution has spiked the range of available opportunities as well as...
Until a few years ago, email and SMS were the primary ways to send out business messaging to customers. However, the proliferation of smartphones and the internet have transformed the “business to consumer” communication landscape. From email and SMS, now we have social media, messaging applications and instant messaging all...
Pete Cashmore, CEO and founder of Mashable once famously said that attention is the new currency. Every business is vying for the customer’s attention. In a world where the average consumer is glued to the smartphone, the mobile has become the new battleground for brands in this quest for customer...
As enterprises and individuals both embrace digital transformation, telcos are also being pushed to innovate to meet market and subscriber demands. Value-added offerings that leverage the capabilities of technology solutions like 5G connectivity and A2P SMS for enterprises promise telcos the ability to generate revenue and thrive in a competitive...
2020 made the enterprise universe fundamentally reassess ways of working. The push towards digital transformation, something that had been growing over the years, accelerated as the pandemic forced everyone to work from home. Organizations had to realign their IT budgets, modernize infrastructure, and identify digital channels. They turned to digital...