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The Data Domain – Why Modern Telecom Companies Need Data Products

September 18, 2023

With advancements in 5G technology and the increasing use of smartphones, telecom companies are looking to the future with renewed hope. The global shift to remote working has further contributed to the growth of the industry, with reports suggesting the global telecom market to reach $3.4 trillion by 2025. While this growth…

The Future of Customer Experience in the Telecom Industry

September 1, 2023

Customer experience has emerged as a defining factor in business success, shaped by the trailblazing efforts of digital giants like Amazon, Apple, Netflix, and Uber. These industry disruptors have set new standards with their seamless and personalized interactions, raising customer expectations to new heights. A recent survey revealed that 72%…

The Must-Haves of an “Excellent” A2P SMS Solution

August 31, 2023

The soaring digital adoption is driving more companies to communicate with their customers through digital channels. It’s here that the focus on A2P messaging intensifies. Short for Application-to-Person SMS, A2P SMS is now used for a range of use cases including two-factor authentication, customer notifications, and marketing purposes. The solution’s…

The Menace of Flash Calls (and How to Stop Them)

July 14, 2023

Authenticating users to ensure genuineness is a top priority for modern businesses, especially app-based B2C brands. The better they can cater to actual customers, the greater will be their ROI for marketing and service quality initiatives. Traditionally, such businesses relied on SMS-based OTP services to enable this authentication. Today, however,…

Why A2P SMS Is Back in the News

July 7, 2023

As more companies switch to digital strategies, it’s expected that they will communicate more with their customers through digital channels. With the increase in mobile subscribers, there is a growing demand for text-based messages (or SMS). As compared to business emails, text messages have a higher open rate of 98%.…

Balancing Cost and QoS in International Calls

April 20, 2023

The advent of high-speed 5G internet presents both challenges and opportunities for global telecom players. In an increasingly competitive market, telecom players are emphasising customer retention more than acquiring new customers. This has put the focus on the importance of Quality of Service (QoS) in international voice communication for enterprises.…

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