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Top Challenges Faced by MNOs When Adopting A2P Messaging

June 21, 2024

The mobile network operator (MNO) landscape is rapidly evolving, driven by declining profit margins in the retail business. This has caused them to explore new revenue opportunities such as the rising use of A2P (Application-to-Person) messaging for customer communication. This blog explores the current market situation, the rise of A2P…

Customer Communication Trends in the Evolving Telecom Industry

June 1, 2024

The telecom industry is undergoing a significant transformation, driven by the need to place customers at the center of its strategies. With advancements in digital innovation, telecom companies are focusing on offering experiences with human-centric interactions. This evolution is reshaping the customer experience, providing new opportunities for businesses to enhance…

The Growing Necessity of SMS Firewall Solutions in Business Communication

May 10, 2024

In today’s digital landscape, A2P SMS is a rapidly expanding sector, with countless companies leveraging it to enhance customer communication, marketing and authentication process. Amidst this growth, SMS firewall solutions have become essential components of business strategies, driven by the increasing number of market players, subscriber complaints and regulatory pressures.…

The Future of Business Communication Why CPaaS is a Game Changer

May 3, 2024

As customer expectations continue to rise amidst increasing business costs, the quest for efficiency, and privacy challenges, companies face a crucial question: what do customers want right now? How can brands personalize, reach, and deliver communication that is interactive and engaging? Customers today demand fast, consistent, and personalized interactions every…

Harnessing the Power of A2P Messaging to Revolutionize Business Communication

May 1, 2024

In today’s rapidly evolving digital landscape, businesses must constantly adapt to stay ahead. One of the most transformative tools in recent years has been A2P (Application-to-Person) messaging. This has revolutionized how businesses communicate with customers, driving engagement and streamlining operations. A2P has become crucial for all enterprises and MNOs. This…

The Rising African Digital Economy And The Role Of Telecom Players

April 18, 2024

For long, the African continent has not been included in the so-called growth engines that have been credited with driving progress. However, the tide has turned. Over the last few years, the region has finally found a true enabler of growth – digitalization. Africa is witnessing a rapid adoption of…

Voice Managed Services – The Next Big Opportunity For MNOs?

April 8, 2024

Gone are the days when Mobile Network Operators (MNOs) relied on voice calls and SMS to generate revenue. The telecom industry has witnessed a dip in revenues from voice calls and SMS in the last few years. Voice traffic decreased consistently after peaking in 2014. According to Tejas Sawant, the…

Anti-fraud Solutions in A2P SMS – Latest Trends, Threats, and Solutions

April 1, 2024

At the recent MWC Barcelona 2024, SMS fraud was a popular topic of discussion. In several panel discussions and other engaging sessions, expert speakers and industry pioneers delved into the security challenges of mobile communications. One enduring concern was the need for recalibration to end vulnerabilities in messaging systems. So,…

5 Ways CPaaS is Boosting Customer Relations for Enterprises

March 18, 2024

Excellent customer relationships are the most-used not-so-secret weapon for successful businesses. In this digital age, companies are building excellent customer relationships through  strategic and well-planned methods for personalized communication.  However, this is a time of omnichannel customer contact. The scope for communication extends across telephonic, SMS, Internet-based IM communications, emails,…

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