The telecom industry is growing rapidly and becoming a pivotal enabler of the world’s progress. Various factors, like the advent of 5G, remote and hybrid work, rising demand for high-speed data services, etc., are now seen as integral to this growth. Of course, the use of IoT, AI, and edge…
With advancements in 5G technology and the increasing use of smartphones, telecom companies are looking to the future with renewed hope. The global shift to remote working has further contributed to the growth of the industry, with reports suggesting the global telecom market to reach $3.4 trillion by 2025. While this growth…
Private networks continue to grow in adoption and popularity around the globe. In fact, the research firm Analysys Mason has predicted that the number of private wireless networks, including 5G and LTE, will grow to over 20,000 by 2026. They also expect that enterprises will spend around $5 billion on…
Customer experience has emerged as a defining factor in business success, shaped by the trailblazing efforts of digital giants like Amazon, Apple, Netflix, and Uber. These industry disruptors have set new standards with their seamless and personalized interactions, raising customer expectations to new heights. A recent survey revealed that 72%…
The soaring digital adoption is driving more companies to communicate with their customers through digital channels. It’s here that the focus on A2P messaging intensifies. Short for Application-to-Person SMS, A2P SMS is now used for a range of use cases including two-factor authentication, customer notifications, and marketing purposes. The solution’s…
Authenticating users to ensure genuineness is a top priority for modern businesses, especially app-based B2C brands. The better they can cater to actual customers, the greater will be their ROI for marketing and service quality initiatives. Traditionally, such businesses relied on SMS-based OTP services to enable this authentication. Today, however,…
As more companies switch to digital strategies, it’s expected that they will communicate more with their customers through digital channels. With the increase in mobile subscribers, there is a growing demand for text-based messages (or SMS). As compared to business emails, text messages have a higher open rate of 98%.…
The advent of high-speed 5G internet presents both challenges and opportunities for global telecom players. In an increasingly competitive market, telecom players are emphasising customer retention more than acquiring new customers. This has put the focus on the importance of Quality of Service (QoS) in international voice communication for enterprises.…
Delivering products and services to the customers of today in a way that best suits them has become a top priority of today’s telecom C-suite. But as customer journeys become increasingly complex and expectations surge, enhancing customer experiences is no longer straightforward. Read on to know why customer experience has…