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This is Who We Are – A Glimpse of the Culture That Drives GTS!

132 months

573 weeks

4015 days

96360 hours

That’s 11 years of working together and achieving excellence. The Globe Teleservices (GTS) team achieved this milestone in February 2023. This has largely been possible due to the continued efforts and faith of our employees, customers, and business partners.

As a solution provider for the telecom industry, we have served our customers with the best telecom and voice communication products over the years. Besides our technical expertise, our organizational culture is what drives innovation and keeps us together.

Here’s a glimpse into the working culture that is driving the business success of GTS.

4 Qualities That Make GTS Successful

At Globe Teleservices, we believe in the mantra that “communication is the key driver of an enterprise’s growth.” Over the last 11 years, we have also followed this mantra for our organizational success.

Here are 4 qualities that have set us apart – and ahead – of other telecom solution providers:

1. Strong Leadership Skills

At GTS, we are blessed with a forward-thinking leadership team that brings a mix of creativity, passion, and technical prowess to building our future. Our leadership team loves to work with employees and create the next generation of business leaders.

With nearly 9 years of service, Pallavi Kudtarkar has been the face of women empowerment at GTS. As the executive director, Pallavi believes that “Success is a journey and not a destination.”

Our Chief Business Officer (CBO), Sudip Chatterjee, recently posted that “a product does not make a solution, a solution makes a product.”

These are some of the leadership beliefs and mantras making a difference to all our stakeholders be it  our employees, investors, customers, or online communities.

2. Diversity, Equality & Inclusion

At GTS, we pride ourselves in celebrating different cultures and a different employee mindset, which delivers creativity to our work. Our business leaders work closely with the human resource team in nurturing diverse skills and creating an all-inclusive work environment – where everyone is empowered to express their thoughts.

Be it Diwali, Thanksgiving, or any cultural festival, we celebrate every occasion with the entire workforce. Through our collective engagement, we ensure there is no “boring” day in the GTS workplace.

As the executive director, Pallavi has personally “committed to being equitable and just in all her actions.” She believes that “women are the catalyst of change in society, and it’s important to create a future where everyone can succeed and thrive.”

3. Creative Workspace

We believe that organizations must have a creative and energetic workspace to provide the best products and services to their clients. Besides celebrating different cultures, we engage our employees in team-building activities that promote mutual trust and collaboration. Be it at any location, we have designed our workspaces for:

  • Creative ideas
  • Effective brainstorming sessions
  • Problem-solving meetings

At GTS, we also believe that healthy employees can contribute to a creative workspace. Every year, we conduct pre-health check-ups to ensure that our employees are in the best shape. Through our annual sports event, we encourage our employees to get physically active and strong by participation.

4. Awards & Recognition

As part of our healthy working culture, we believe in recognizing the efforts of our top performers and innovators. Every month, we identify and reward the “Employee of the Month” for their hard work and creativity. We also hand out a special “Star Performer of the Year” to a special employee.

As Pallavi puts it explicitly, “something can always be better, and nothing is ever complete.” We use awards and recognition to encourage our employees to improve and promote healthy competition – without any work stress.

Besides employee awards, GTS also participates in various telecom events and webinars that highlight the latest industry and technology trends. Through these events, our executives interact with leading industry professionals from across the globe.

Conclusion

Through this blog, we have provided a small “glimpse” into the organizational culture at Globe Teleservices that has been integral to our continued success for the last 11 years. We have looked at some of the organizational qualities that have kept us at the forefront of telecom solutions.

Partnering with us means that you’re working with the pioneers of smart communications. Our technical team can closely work with you on realising success with your next-gen telecom solution. Interested in learning more? Get in touch with our experts today!

The All-New And Super-Improved World Of Business Messaging

Contrary to popular notions, business messages are still an integral part of routine transactions and communications with customers.

A customer ordered your product? Send them an SMS confirming the order. Planning a seasonal sale of your brand? Send an SMS to your customers announcing the date of the sale. Want to update the customer about the status of their order? SMS to the rescue again.

Business messages are efficient as they help to establish direct communication with the customer.

In fact, messages have an open rate of 99% as compared to emails, which has an open rate of 20% at the highest. 90% of SMS are read within 3 minutes. Studies also reveal that 75% of customers prefer receiving offers through SMS.

Considering that business SMS are still relevant and more efficient than other channels, it’s time for enterprises to prioritize it while developing their marketing strategies.

But they must adapt to the changes in their industry and customer choices.

This means that they must transition from sending bulk messages to personalized messages. 72% of customers confirmed that they engage with personalized messages. They prefer to receive messages that are tailored to their interests and choices.

Another shift that enterprises must pay heed to is Rich Communication Services (RCS). Considering that customers are used to receiving rich multimedia messages through instant messengers, social media messengers, etc. plain text messages can be dismissed easily. Rich text messages can help enterprises create a more intuitive and engaging message for customers. These messages contain links, rich visuals, colors, etc. Customers can even participate in polls, quizzes, and contests through these messages.

RCS messaging has become so popular that it is poised to grow to a market size of $11.7 billion.

Common Challenges In Business Messaging

Although personalization, RCS, and other forms of A2P messaging have redefined how enterprises send text messages to customers, they come with their own set of challenges. These challenges exist even after considering that the enterprise has the creativity and skill to put together attractive, evocative, and meaningful messages that can leverage the full power of the RCS format.

One of the leading challenges in business messaging is grey routes. Grey routes are unauthorized routes through which the messages are delivered. So, although the message is delivered, it gets exposed to security risks and could also pose a threat to the recipient. Apart from posing threats to the customers, it also damages the business’s reputation. Sometimes customers also receive fraudulent messages and spam messages that expose them to security threats.

Grey routes also result in revenue leakage for mobile operators as the message delivery route is unauthorized. They also lose revenue when the SMS termination does not occur in their network.

Regulations such as GDPR can also prove to be a challenge for enterprises as they need to seek opt-in from the customer to send messages to them.

As enterprises expand their reach to new markets, new countries, and new customer segments, they need to ensure safe and seamless communication with their customers.

They need to find the right business messaging partner who can help them reach the right customers at the right time without exposing them to security risks.

A right messaging partner will also help operators prevent issues and reduce revenue leakage.

What To Look For In A Business Messaging Partner?

Here are a few things that enterprises and network operators must look for in a business messaging partner:

Enterprises

The messaging partner must provide API connects to allow enterprises to send transactional and promotional A2P SMS to their customers.

Enterprises must also check if the messaging partner offers options to send rich communication messages such as push notifications, geo-targeted texts, etc.

Telecom operators

The messaging partner must have a direct interconnection with international carriers and telecom operators. This will help operators with direct SMS termination and avoid revenue leakage.

Most importantly, they must offer high-quality direct routes to prevent the messages from being sent via grey routes.

Operators must also ensure that the messaging partner supports SMS Firewall and content filtering capabilities. This will help them to filter and block spam and fraudulent messages and prevent customers from receiving them.

Conclusion

Enterprises have realized that the only way to thrive in a hyper-competitive world is by having continuous communications with customers. Messaging has helped enterprises of all types and sizes to successfully build just that connection with customers. As a business messaging partner of enterprises and mobile operators, we understand the changing dynamics of business messaging like no one else.

 

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