The mobile phone or smartphone is at the heart of the digital economy, and understandably so. In the age of digital transformation, mobile devices are elevating the convenience associated with real-time communication, online shopping, and digital banking.
As mobile-based services continue to rise, so does the need for identity-based security. According to a Javelin Strategy report, identity-related frauds cost companies $52 billion and impacted over 42 million citizens in 2022 in the US alone. Experian’s Global Identity & Fraud Report shows how the APAC markets are also troubled with identity fraud, with one in four consumers falling prey to the same.
Telecom operators do not simply approach mobile identity as the means to sign in and perform authentic transactions. Mobile identity is also the key to preventing identity fraud and validating user actions. Hence, in recent years, mobile identity solutions have been gaining more adoption in the telecom sector.
Overall, the global market for digital identity solutions is projected to grow to $70.8 billion by the year 2030. According to >Juniper Research, mobile identity solutions will be the source of identification for over 3 billion mobile users by 2024.
But what are mobile identity solutions, and how can they improve security? Let’s discuss.
What are Mobile Identity Solutions?
Mobile identity solutions are online verification tools that enable real-time user identification and verification. With their secure authentication layer, these solutions can secure all types of digital transactions happening on user-owned mobile phones. Additionally, mobile identity solutions can easily integrate with other mobile apps through APIs.
How do mobile identity solutions work? Through access to user data collected by the telecom operators.
This includes customer data such as:
- Mobile number
- First and last name
- Registered address
- Device location and type
Depending on the provider, mobile identity solutions provide a host of features, including:
- Federated identity or a single sign-on service that uses the same digital identity across multiple systems and devices.
- Multi-factor authentication or additional security layers for users’ access to confidential data and services on mobile phones.
- Digital signatures for using the same identity across a range of services.
- Service portals through which brands can send SMS to mobile users highlighting their products or service.
Next, let’s discuss the benefits of mobile identity solutions.
Benefits of Mobile Identity Solutions
With the increase in online fraud, telecom companies realise the importance of mobile identity solutions in user authentication. Here are some of the security-related benefits of using a mobile identity solution:
1. Authentic Transactions
In today’s digital economy, the mobile phone is driving both economic and social transformation. As more consumers switch to online transactions, companies need to provide them with a safe and authentic way to perform these transactions. Mobile identity solutions provide this level of security – along with the convenience of easy user validation and authentication.
2. Prevention of Digital Fraud
As more mobile data gets transmitted on the web, there are higher chances of data leakage or “bad” actors intercepting the data. In most online frauds, hackers are interested in stealing users’ information, like their credit card numbers, social security numbers, or even their medical information. Identity solutions provide users with guidelines on digital privacy.
3. Improves Brand Trust
With in-built call portals, mobile identity solutions enable companies to build brand trust among customers. Every call is now identifiable with the brand name, social media handle, and company logo. Besides improving brand recall, mobile identity helps customers identify unknown numbers or those without any digital identity.
4. Data Protection with Digital Identity Wallets
Digital identity wallets provide a safe and convenient tool for mobile users. They can use wallets to verify their identity, perform authorised transactions, and electronically sign documents. Mobile identity wallets also protect confidential information using secure protocols like two-factor authentication and one-time passwords.
5. Instant User Validation
Mobile identity solutions can quickly validate users on their registered mobile phones. They can streamline sign-up processes and user logins without any interruption. By authenticating online transactions, they can shorten the purchase cycle, thus improving brand trust and loyalty. Additionally, they can reduce customer churn by seamlessly integrating with third-party customer solutions.
Summing Up
In summary, mobile identity solutions provide a safe and convenient solution to authenticate and validate mobile phone users. In the telecom sector, mobile-based identity is quickly replacing traditional forms of paper-based identification methods. Identity solutions can counter the challenges of online fraud, identity theft, and data breaches.
With its innovative solutions and technology expertise, Globe Teleservices has served as a reliable partner for global telecom companies. Our tech-driven business solutions can meet their current and future business requirements. We offer a host of technology-related services in mobility solutions, cloud computing, international messaging, and managed services.
Looking for a reliable technology partner for your telecom solutions? Get in touch with us today.