Tag: Network

The New Age of Revenue Assurance in Telecom

Every dropped call, delayed message, or misbilled service can quietly drain millions from a telecom operator’s bottom line. And with today’s ultra-connected world powered by 5G, IoT, and real-time digital services, the stakes have never been higher. That’s why revenue assurance has evolved from a back-office function into a strategic business priority.

Revenue assurance in telecom means ensuring that all delivered services are accurately billed and revenue is fully collected. But as networks and service offerings grow increasingly complex, so do the risks of revenue leakage—missed income due to technical errors, system gaps, or frauds such AIT, Wangiri, OTT Bypass and many more. In fact, even minor inconsistencies can cost operators dearly, making robust protection absolutely essential.

Unsurprisingly, the global revenue assurance market was valued at USD 6.37 billion in 2024 and is projected to reach USD 18.93 billion by 2034, a clear signal of its growing relevance and urgency.

Turning the Tables with AI/ML-Driven Assurance

What was once a reactive process is now being revolutionized by AI and machine learning, enabling telecoms to predict, detect, and prevent revenue leaks in real time. By leveraging advanced algorithms, revenue assurance systems can now monitor massive volumes of data from voice, messaging, mobile data, and digital services to spot inconsistencies before they snowball.

These solutions analyze transactional data in real time, flagging anomalies that might indicate underbilling, fraud, or technical faults—allowing operators to act immediately. Instead of discovering issues post-revenue cycle, MNOs can now intervene during or even before a revenue-impacting event occurs.

Moreover, with tightening global compliance and data standards, these platforms also ensure adherence to regulatory and billing frameworks, reducing penalties and boosting operational transparency.

Another major benefit? Customer trust. When subscribers are billed correctly every time, satisfaction and retention grow—reducing churn and protecting lifetime value.

Unlocking Growth Through Insights

Next-gen revenue assurance platforms aren’t just defensive tools. By integrating with business intelligence systems, they can surface patterns and trends that point to new revenue opportunities, helping telcos monetize untapped services or optimize pricing strategies.

Solutions like Armour offer MNOs a robust shield against leakage. Powered by AI/ML, such firewall solutions helps operators monitor, protect, and enhance their revenue across all channels—voice, SMS, and data—while maintaining service quality and customer confidence.

Future of Revenue Assurance

Looking ahead, revenue assurance will become even more real-time, predictive, and cloud-native. As telcos shift to 5G, eSIMs, and IoT monetization, intelligent, automated protection will be vital.

With solutions like Armour, operators are not just preventing losses—they’re setting themselves up for scalable, data-driven growth in the digital era.

Creating Connected Experiences with WhatsApp Flows

In a world where customer experience defines success, businesses are no longer competing on just products—they’re competing on meaningful, real-time interactions. With over 3 billion users on WhatsApp, it’s clear why enterprises are embracing it as a game-changer for customer engagement.

And WhatsApp Flows are reshaping how businesses engage, support, and convert. Whether you’re booking a service, tracking an order, or raising a support ticket, WhatsApp Flows lets it all happen in a seamless, conversational way.

What Are WhatsApp Flows?

Think of WhatsApp Flows as pre-designed, interactive conversation journeys. These aren’t just automated replies—they’re multi-step, logic-based paths with buttons, drop-down menus, and input fields that guide users smoothly through actions like:

  • Booking appointments
  • Submitting feedback
  • Getting order updates
  • Raising support requests

By eliminating long wait times and unnecessary back-and-forths, Flows create structured, intuitive experiences—all within the WhatsApp interface users already know and love.

Why Enterprises Are Automating WhatsApp Flows
  • Faster Response Times
    Flows automate routine tasks—like FAQs, bookings, or basic service requests—freeing up agents for more complex issues.
  • Always-On Availability
    With automated flows, businesses can offer 24/7 support without burning out their teams or breaking the bank.
  • Personalized Experiences
    Flows can dynamically adjust based on user inputs, preferences, or past behaviors—making every interaction feel personal.
  • Higher Conversions
    Whether it’s booking a demo or completing a purchase, guided flows reduce drop-offs and improve task completion rates.
  • Reduced Operational Costs
    Automation means fewer agents are needed to handle repetitive tasks—saving money while improving service quality.
  • Elevated Customer Satisfaction
    Quick, frictionless communication builds trust, loyalty, and stronger brand-customer relationships.
Designing Delightful Interactions with WhatsApp Flows

WhatsApp Flows are more than just automation—they’re about making every customer interaction meaningful, consistent, and effortless. In a landscape where convenience wins, flows blend automation with personalization to deliver high-impact experiences at scale.

For CX leaders and marketers, now is the time to see WhatsApp Flows not just as a tool, but as a strategic edge—one that listens, responds, and delights in real time. With powerful platforms like CPaaS+ from Globe Teleservices, businesses can unlock seamless customer journeys and elevate engagement like never before. Because when conversations flow, customer satisfaction follows.

Beyond the Bot: How AI Chatbots Are Transforming Engagement

A New Era of Conversations

AI chatbots have become the invisible engine behind countless brand interactions. Whether you’re ordering pizza through a website, checking your order status via WhatsApp, or asking a question on Facebook Messenger—chances are, a chatbot is already helping you. These intelligent virtual assistants are no longer just tools for answering FAQs. They’ve become the new frontline of digital customer engagement, shaping how people interact with brands across every touchpoint.

Transforming Brand Communication with Smart Features

With the evolution of natural language processing (NLP) and machine learning, AI chatbots are now more adept than ever at understanding and responding to customer queries with precision. Research shows they can manage up to 70% of routine inquiries, freeing up human agents to handle more complex, high-value interactions—streamlining support and elevating the overall customer experience.

Real-Time Customer Service

Gone are the days of waiting hours for email replies or staying on hold with a customer support team. AI chatbots offer instant, around-the-clock assistance—resolving queries, tracking orders, booking appointments, and more, anytime customers need help.

Instant, Zero-Wait Responses

In a fast-paced world, every second counts. Chatbots eliminate the need to wait in long queues, delivering immediate answers and solutions. This not only boosts customer satisfaction but also minimizes dropout rates and improves loyalty.

Hyper-Personalization at Scale

AI chatbots can analyze customer behavior, preferences, and previous interactions to deliver tailor-made responses. Whether it’s recommending the right product or personalizing an offer, these bots make every conversation feel one-on-one—even at scale.

Smarter Lead Generation

AI chatbots are powerful sales assistants. By qualifying leads through dynamic conversations, they filter prospects, capture key details, and even schedule demos—allowing sales teams to focus on converting hot leads faster.

Boosting Marketing Campaigns

Marketers are leveraging AI bots to send targeted messages, promotional offers, and event reminders in real-time. These timely nudges significantly increase engagement, click-throughs, and campaign ROI—without sounding robotic.

Multilingual Assistance

With global businesses catering to diverse audiences, AI chatbots are bridging the language gap. Capable of conversing in multiple languages, they ensure a smooth and inclusive experience for all users—regardless of geography.

Seamless Conversations, Smarter Engagement

AI chatbots are no longer just support tools – they’re strategic partners in creating seamless, personalized, and efficient communication. As they evolve with voice capabilities, emotional understanding, and predictive intelligence, the customer journey becomes more fluid and human.

Forward-looking brands are embracing chatbots not just to answer questions—but to tell stories, onboard users, and build relationships that last. The future of brand engagement is here – and it talks back.

Telecom Fraud in 2025: Emerging Threats and Smarter Defenses

Telecom fraud has become increasingly sophisticated—and costly. In 2023 alone, fraud in the global telecom industry surged by 12%, amounting to an estimated $38.95 billion in losses. As fraud tactics grow more advanced, staying ahead requires smarter, faster, and more adaptive defenses.

Here are the top trends reshaping the telecom fraud landscape—and how the industry can rise to the challenge.

1. AI-Powered Scams

Generative AI tools like FraudGPT enable fraudsters to deploy hyper-personalized phishing campaigns, create malware automatically, and generate deepfake content at scale. These AI-driven scams double the speed and realism of attacks, making traditional firewall systems unable to detect these types of frauds.

2. SIM Box Fraud

SIM Box devices reroute international calls through local networks, bypassing interconnect charges. This “bypass fraud” has costed carriers roughly $3.1 billion annually as of 2023. These devices exploit VoIP links, making global calls appear local.

3. International Revenue Share Fraud (IRSF)

In IRSF, fraudsters direct unsuspecting callers to premium-rate numbers, profiting from artificially generated traffic. It remains among the industry’s most lucrative fraud schemes.

4. AI-Powered Deepfake Voice Vishing

Voice cloning lets fraudsters impersonate executives or officials in real-time. These deepfake voice calls have enabled highly convincing “vishing” scams which has caused direct financial losses, prompting urgent investment in voice biometrics and authentication systems.

5. AI-Enhanced Phishing

Using generative AI, fraudsters now craft ultra-polished voice calls or WhatsApp messages that mimic credible communications from banks or telcos. AI Bots automate voice scams that bypass legacy firewall solutions and deliver near-human interactions, leading to higher success rates.

6. Wangiri Fraud: AI-Powered Callback Scams

Modern Wangiri scams involve AI-driven auto-dialers that place thousands of brief calls, enticing the receiver into returning premium-rate calls. This results in billions in revenue losses for telecom operators.

Turning the Tide with AI-Driven Defense

These evolving threats underscore a critical reality – AI is a double-edged sword. While fraudsters continue to exploit emerging technologies to outpace traditional defenses, the telecom industry must respond with equal innovation and urgency.

Telcos and enterprises must accelerate the adoption of AI-powered fraud management platforms like Armour, which deliver real-time analytics, anomaly detection, ML-driven threat intelligence, and deep reporting capabilities.

The future of secure telecom lies not in playing catch-up—but in staying ahead.
Now is the time to act.

Beyond Chat: Unlocking the Business Impact of WhatsApp API

Let’s face it—today’s customers don’t want to wait.

They don’t want to dial a helpline, navigate endless IVRs, or send an email and wait 48 hours for a response. What they want is simple: instant, personalized, and reliable communication.

The WhatsApp Business API is transforming how modern businesses connect with their customers. With over 3 billion active users worldwide, WhatsApp has become more than just a messaging app—it’s where your customers already are. That’s why integrating the API into your business strategy is quickly becoming essential.

Here are some reasons how WhatsApp Business API can boost communication and business impact:

1. Enhanced Customer Engagement

Real-time, two-way communication helps businesses send updates, answer queries, and resolve issues—leading to happier, more loyal customers.

2. Global Reach

Tap into WhatsApp’s massive user base to connect with customers across borders—whether local or global. With 80% of messages read within the first five minutes, it’s the fastest way to grab attention and stay top-of-mind.

3. Automated Messaging

Set automated replies for FAQs and routine support, allowing your team to focus on complex queries—without delays.

4. Rich Media Support

Use images, videos, PDFs, and voice notes to share catalogs, demos, and product info—making conversations more engaging.

5. Secure Communication

End-to-end encryption ensures conversations stay private, building trust and protecting customer data.

6. Integration Capabilities

Connect with CRMs, helpdesks, or e-commerce platforms to automate workflows and improve operational efficiency.

7. Analytics and Insights

Track delivery, open rates, and response times to refine messaging and understand customer behavior better.

8. Templates

Send pre-approved, structured message templates for timely updates like shipping alerts, payment reminders, or appointment confirmations.

9. Interactive Carousels

Enable rich, interactive experiences with image carousels, quick replies, and buttons—ideal for promotions, product discovery, or service selection.

10. Return on Ad Spend (ROAS)

Leverage WhatsApp as a high-converting channel that bridges ad clicks to direct customer chats—boosting your ROAS measurably.

In a world driven by convenience, speed, and personalization, the WhatsApp Business API isn’t just a tool—it’s a strategic advantage. If you’re not using it, chances are your competitors already are.
Tap into the power of next-gen communication with Globe Teleservices. Looking to elevate your customer conversations? Let’s connect and make it happen!

Redefine Business Messaging with RCS

Imagine opening a message from your favorite brand and instantly browsing a mini website—without ever leaving the chat. That’s the power of Rich Communication Services (RCS) with web-view integration. Already revolutionizing how businesses engage with customers, RCS is on track to grow from USD 2.87 billion in 2025 to USD 8.89 billion by 2030. And with web-view capabilities, it’s taking business messaging to a whole new level of convenience, interactivity, and conversion.

What is Web-View Integration in RCS?

Imagine receiving a message from your favorite brand—not just a plain SMS, but a mini experience. With web-view integration in RCS, users can browse product catalogues, fill forms, or even make purchases—all within the messaging interface. Think of it as opening a micro-website without leaving your chat window. It’s smooth, intuitive, and powerful.

Why it Matters for Business Communication

Businesses are constantly looking for ways to simplify and personalize customer journeys. Web-view integration delivers just that:

  • Enhanced Interactivity & Personalization: No more static messages. Now, businesses can send dynamic content like personalized product recommendations or interactive surveys—directly in the message thread.
  • Better Product Discovery: Customers can explore collections, read reviews, and compare items—all without switching apps or browsers.
  • Seamless User Journeys: With everything happening inside the chat, drop-offs are minimized. It’s a frictionless path from message to conversion.
Use Cases Across Industries
  • E-commerce: Brands can showcase in-message product catalogues, complete with images, prices, and buy-now options.
  • Banking: Customers can view secure web-forms for KYC or credit card applications—all from the safety of their messaging app.
  • Travel: Travel companies can share itineraries, check-in links, or booking options directly within a message thread
Why Brands Love It: The Benefits
  • Higher Engagement & Conversion Rates: Rich, interactive content holds attention and drives faster decisions.
  • Improved Customer Experience: The fewer the clicks, the happier the user. Web-view messaging reduces effort and boosts satisfaction.
  • Insightful Analytics: Track user interactions within the message, understand behavior, and personalize future campaigns.
Bringing It All Together with Globe Teleservices

At Globe Teleservices (GTS), we’re enabling innovations #ei by helping brands adopt next-gen communication tools like RCS with web-view integration. Whether it’s retail, finance, or travel—we’re redefining how businesses connect, convert, and grow.

Ready to make your messages smarter and more engaging? Connect now!

 

Elevating CX with WhatsApp – Must Try Features for Success

With over 3 billion monthly active users globally, WhatsApp isn’t just a messaging app—it’s the most dominant communication channel worldwide, including in India. As consumer habits evolve, WhatsApp is rapidly transforming into a powerful business communication tool. However, simply sending messages isn’t enough. To truly stand out, businesses must create impactful, seamless experiences on WhatsApp—experiences that are quick, personalized, and engaging.

Must-Try WhatsApp Business Features
1. Quick Replies

Save commonly used responses and reply instantly to frequent queries.

Use Case: A travel agency quickly shares package details or refund policies using saved responses.

2. Labels

Organize chats by categories like “New Lead,” “Payment Pending,” or “Repeat Buyer.”

Use Case: A retail store tracks customer stages and prioritizes follow-ups accordingly.

3. Automated Greetings and Away Messages

Make customers feel acknowledged, even during off-hours.

Use Case: An e-commerce store greets first-time shoppers and informs them of response times when agents are offline.

4. Interactive Buttons

Enable users to take direct actions like “Track Order,” “Book Now,” or “Speak to Agent.”

Use Case: A salon lets customers instantly book appointments through chat.

5. Product Catalogs

Showcase your products directly within WhatsApp.

Use Case: A clothing brand allows shoppers to browse collections and place orders without leaving the app.

6. Payments Integration

Facilitate seamless in-chat payments where supported.

Use Case: A food delivery service lets customers order and pay—all within the conversation.

7. Multi-Agent Support (via WhatsApp API)

Assign multiple agents to handle chats simultaneously, improving scalability.

Use Case: A large bank offers customer support in multiple regions without delay.

8. Click-to-Chat Links & QR Codes

Make it easy for users to start a conversation.

Use Case: A cafe places QR codes on tables for instant feedback or ordering.

9. Broadcast Lists vs. Groups

Send personalized messages to multiple users without creating group chats.

Use Case: A fitness coach sends class updates to clients while maintaining privacy.

10. End-to-End Encryption

Build trust by ensuring secure, private conversations.

Driving Better Customer Experiences

Using these features, businesses can reduce wait times, personalize conversations, and drive real-time commerce—all leading to higher engagement and conversions.

Best Practices for WhatsApp CX
  • Keep tone friendly and human.
  • Don’t over-automate—combine bots with real agents.
  • Always get opt-ins and respect privacy.
  • Monitor performance to optimize replies and timing.
Conclusion

WhatsApp is more than just a chat app—it’s a full-fledged CX powerhouse. With the right feature mix, businesses can delight customers, foster loyalty, and drive revenue. Our CPaaS+ solution helps you unlock the full potential of WhatsApp for scale, security, and smarter customer journeys. Ready to transform your customer experience? Let’s connect.

Revolutionizing Customer Interactions Through RCS

In today’s mobile-first world, the way consumers shop is evolving rapidly. Welcome to the era of conversational commerce—where messaging apps become digital storefronts and customer interactions drive purchasing decisions. From WhatsApp to Facebook Messenger, consumers are embracing chat-based experiences. As this shift gains momentum, RCS Business Messaging traffic is projected to grow by 50% in 2025, signaling a powerful shift in how brands communicate and convert. Consumers no longer want transactional exchanges—they expect real-time, interactive, and personalized conversations.

This demand has given rise to Rich Communication Services (RCS), the next evolution of SMS. RCS empowers businesses to offer engaging and intelligent conversations directly within the messaging app—no downloads required.

RCS: The Heart of Conversational Commerce

RCS enables customers to browse products, receive personalized recommendations, complete secure transactions, and even connect with live support—all within a single message thread. With rich media, carousels, smart reply buttons, and integrated CTAs, RCS transforms messaging into an immersive, app-like experience.

For businesses, that means higher engagement, better customer satisfaction, and more conversions—all through a channel users already trust.

Business Benefits of RCS
  • Higher open and conversion rates: Rich, visual messages capture more attention than basic SMS.
  • Verified sender identity: Build credibility with branded sender IDs and verified business profiles.
  • Frictionless engagement: Let users add to cart, book appointments, or check order status right from the message.
Real-World Use Cases
  • Retail promotions and flash sales
  • Appointment bookings and reminders
  • Order tracking with real-time updates
  • Cart abandonment recovery
  • Interactive FAQs and product demos
Why It Matters Now

Consumers expect fast, intuitive, and smart communication. SMS alone can’t meet these expectations anymore. RCS is stepping in to fill the gap, helping brands make messaging more meaningful. With CPaaS integration and operator support growing globally, now is the time to embrace this next-gen messaging solution.

Transform Your Marketing with RCS

We can help you transform your customer engagement strategy with our RCS solutions. From personalized campaigns to smart automation, our tools enable businesses to deliver seamless, high-converting customer journeys—right inside the message box. Ready to turn conversations into conversions? Let’s start the journey.

The Critical Role of DLT in Combating SMS Fraud

SMS remains a vital channel for Application-to-Person (A2P) communication, supporting critical functions like OTPs, banking alerts, and promotional messaging. However, the integrity of A2P messaging is increasingly compromised by fraudulent activities. In 2023 alone, between 19.8 billion and 35.7 billion fraudulent messages were sent, accounting for 4.8% of global messaging traffic, leading to significant financial losses for businesses and operators.

What is Distributed Ledger Technology (DLT)?

Distributed Ledger Technology (DLT), commonly associated with blockchain, is a decentralized database where data is recorded across multiple nodes. Each transaction is time-stamped, immutable, and cryptographically secured, ensuring data integrity and transparency. This decentralized nature makes DLT ideal for maintaining verifiable records, especially in sectors prone to data manipulation.

Why DLT in Telecom?

In the telecom sector, DLT offers a robust solution to verify sender identities, register and validate message templates, and provide traceability for every message. By creating a trusted ecosystem, DLT minimizes the chances of malicious activities, ensuring that only pre-approved entities and content can interact with end-users.

How DLT Secures SMS Networks
  • Sender Registration: Enterprises must register on the DLT platform, ensuring only verified entities can send messages.
  • Template Approval: Each message template undergoes an approval process, eliminating spam or misleading messages.
  • Consent Management: Customers’ consent for receiving messages is recorded and auditable, giving control to the recipients.
  • Real-Time Tracking: Every message can be traced back to its origin, with an immutable audit trail deterring spoofing and unauthorized routes.
Limitations of DLT

While DLT enhances security, it isn’t a comprehensive solution. It doesn’t address phishing via malicious links, AI-generated scam messages, or cross-border frauds. Moreover, its effectiveness depends on full ecosystem compliance; without universal adoption, its benefits can be limited.

The Future of DLT in Telecom Security

For DLT to reach its full potential, integration with advanced threat intelligence systems and AI-powered anomaly detection is essential. Global collaboration among operators, regulators, and enterprises can extend DLT’s scope beyond SMS to other communication platforms, ensuring secure and trusted digital communication.

Building Trust and Experiences with RCS

Rich Communication Services (RCS) is revolutionizing the way brands engage with customers—merging the reliability of SMS with the interactivity of modern messaging apps. The latest update, GSMA’s RCS Universal Profile 3.0, strengthens this evolution with a focus on security, scalability, and seamless experiences.

At its core, this upgrade enhances end-to-end encryption (E2EE), protecting messages, media, and user content from unauthorized access. It also introduces advanced chatbot features, such as deep links, clipboard actions, and subscription management, ensuring smarter and more flexible conversations between brands and users.

With 1.1 billion active users globally in 2024, up from 930 million in 2023, RCS is gaining rapid traction as a future-ready and scalable interactive messaging channel for businesses across sectors.

Key Features That Make RCS a Game-Changer:
  • End-to-End Encryption (E2EE): RCS ensures complete message privacy by encrypting all messages, files, and user content, offering businesses and customers peace of mind against data breaches.
  • Smarter Chatbot Interactions: With the addition of deep links, clipboard actions, and subscription controls, RCS chatbots can now provide more meaningful and personalized conversations that drive better engagement.
  • Spam Protection & Enhanced Security: Improved spam detection and filtering mechanisms help reduce fraudulent messages, protecting users and preserving the integrity of business communications.
  • User-Centric Design: The latest update offers a simplified, intuitive interface while giving users more control over their privacy settings, creating a more transparent and secure experience.
  • Cross-Platform Interoperability: RCS Universal Profile 3.0 ensures that messages are consistently delivered and experienced across various devices, networks, and regions—eliminating fragmentation.
  • Web View Integration: Businesses can now embed web content directly into RCS messages, allowing customers to view and interact with web pages within the app—offering smoother journeys without switching contexts.
  • Google Wallet Integration: Through RCS Business Messaging, users can seamlessly receive and store boarding passes, event tickets, or loyalty cards directly in Google Wallet from within their messaging app.
  • Calendar Sync: Users can add events, appointments, or webinar reminders straight from RCS messages into their device’s native calendar, reducing friction and boosting attendance.
  • In-Message Payments (via Google Pay): RCS supports secure, in-chat transactions that enable users to complete purchases without redirection, resulting in higher conversion rates and seamless shopping experiences.
The future of messaging is here.

RCS is not just a channel—it’s a powerful customer experience tool. By offering secure, interactive, and rich messaging capabilities, it empowers businesses to build trust, drive engagement, and improve conversion rates like never before.

From financial services and travel to retail and healthcare, reshape your communication strategies with our secure and verified RCS solution—designed to deliver experiences your customers can trust.

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