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The New Age of Consent-Based Marketing

November 10, 2022

In recent times, industry regulations like GDPR and CCPA have highlighted the importance of data privacy for individual customers. To this effect, even Google has moved its deadline for stopping third-party cookies to 2023. Since 2014, Tim Cook, CEO of Apple, has also emphasised the importance of consumer privacy. As data privacy…

5 Sectors in Africa Seeing a Telecom-Led Transformation

November 1, 2022

Africa is on the cusp of a significant telecom-led transformation. International telecom and technology companies are leveraging increased investments in the continent to be a part of the coming growth. To build improved technology and telecommunication services in Sub-Saharan Africa, South Africa-based Solis Investments Group recently announced its strategic partnership with Globe Teleservices.…

The Must-Have Features of a Modern SMS Firewall

October 17, 2022

Across industries, SMS marketing is eventually outpacing several other mediums to become the most trusted customer communication channel worldwide. That’s why enterprises are increasingly relying on SMS firewall solutions to bolster their marketing abilities allowing them to bring in leads through messaging. However, the dilemma for leaders lies in selecting…

Blockchain – A Solution to Prevent Telecom Fraud

October 5, 2022

Revenue sharing fraud, PBX hacking, account takeover, bypass fraud, traffic pumping, subscription fraud – the types of fraud affecting the telecom sector are growing in number. In 2021 alone, telcos lost 2.22% or $39.89 billion of their revenue due to fraud. Imagine having to deal with all of these frauds in addition…

The Security Imperative for Telcos Providing Enterprise Solutions

September 30, 2022

In the pursuit of digital transformation, there is a growing industry demand for enterprise solutions and services from the telecom sector. In the “new” post-COVID economy, existing enterprise solutions do not meet the changing market demands. And mobile apps like Facetime enable innovative communication capabilities, thus impacting the “traditional” telecom…

How the Evolving Threat Scenario Has Made MFA Necessary

September 16, 2022

The focus on security is rising as businesses digitally transform, the world of work globally evolves, and collaboration across borders proliferates to drive innovation. Business employees today are no longer operating on their networks when accessing data or applications. Therefore, there’s a growing concern about data breaches and ransomware —…

Building Relationships with Customers Across Channels

June 16, 2022

Most companies understand that customer satisfaction is key to long-term sustainability and growth. But delighting customers in today’s digital era requires you to constantly seek their feedback and learn how you can further enhance the experiences they have across channels and touchpoints. Read on as we discuss how you can…

The various aspects a call anti-fraud solution must cover

June 3, 2022

Security breaches and fraud are not new in the telecom industry. As technology gets sophisticated, hackers and fraudsters too get smarter. They are on the constant lookout for vulnerabilities and are relentless in testing firewalls for cracks and weaknesses. Scammers and fraudsters attack, take their profits, and leave before they can…

Business Messaging – Trends, Threats, and Opportunities

May 25, 2022

The world of business messaging has come a long way. With positive customer experiences known to increase customer spending by up to 140%, organizations are looking to put customers at the centre of their communications strategy and build longer and stronger relationships. But to successfully do this, they need to…

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