In today’s digital landscape, A2P SMS is a rapidly expanding sector, with countless companies leveraging it to enhance customer communication, marketing and authentication process. Amidst this growth, SMS firewall solutions have become essential components of business strategies, driven by the increasing number of market players, subscriber complaints and regulatory pressures.…
As customer expectations continue to rise amidst increasing business costs, the quest for efficiency, and privacy challenges, companies face a crucial question: what do customers want right now? How can brands personalize, reach, and deliver communication that is interactive and engaging? Customers today demand fast, consistent, and personalized interactions every…
In today’s rapidly evolving digital landscape, businesses must constantly adapt to stay ahead. One of the most transformative tools in recent years has been A2P (Application-to-Person) messaging. This has revolutionized how businesses communicate with customers, driving engagement and streamlining operations. A2P has become crucial for all enterprises and MNOs. This…
For long, the African continent has not been included in the so-called growth engines that have been credited with driving progress. However, the tide has turned. Over the last few years, the region has finally found a true enabler of growth – digitalization. Africa is witnessing a rapid adoption of…
Gone are the days when Mobile Network Operators (MNOs) relied on voice calls and SMS to generate revenue. The telecom industry has witnessed a dip in revenues from voice calls and SMS in the last few years. Voice traffic decreased consistently after peaking in 2014. According to Tejas Sawant, the…
At the recent MWC Barcelona 2024, SMS fraud was a popular topic of discussion. In several panel discussions and other engaging sessions, expert speakers and industry pioneers delved into the security challenges of mobile communications. One enduring concern was the need for recalibration to end vulnerabilities in messaging systems. So,…
Excellent customer relationships are the most-used not-so-secret weapon for successful businesses. In this digital age, companies are building excellent customer relationships through strategic and well-planned methods for personalized communication. However, this is a time of omnichannel customer contact. The scope for communication extends across telephonic, SMS, Internet-based IM communications, emails,…
Technological advancements are accelerating innovation across the fintech industry. A collaboration between both the sectors is driving economic transformation by bridging the gap between digital connectivity and financial inclusion. Collaboration between telcos and FinTechs in Africa is an inspiring example. Telcos not only provide calling services and mobile reception, but…
The telecom industry is no stranger to security threats. From phishing to SMS scams, the industry has seen it all. However, the industry is still seeing a spike in these threats. For example, in 2022, consumers in the US lost $330 million to SMS scams. What’s more? Telecom operators have…