The present era of connection that we live in demands businesses not just meet customer needs but anticipate them and then, exceed them. A volatile market, fluctuating consumer demands, and rising competition, however, make the playing field more complex. With the consumer firmly in the driver’s seat, delivering elevated customer...
Hands-free tech has evolved considerably from its initial days of allowing people to listen to music or attend calls on wireless earphones and headphones. While this still is a major functionality and significant part of the hands-free culture prevalent today, there are numerous other innovative consumer experiences that have become...
The telecom industry is undergoing seismic shifts. Investments in consecutive generations of technology are no more a guarantee of a return on capital expenditure. Simultaneously, digital start-ups are overturning traditional products and services of communications service providers (CSPs). Given this state of disruption, telcos need to look at all means...
The battle for customer acquisition and retention has become cutthroat in the telecom industry. With more consumers’ choices than ever, tremendously low switching costs, and universal access to new services, the telecom industry is undergoing rapid change and growing competition. As the revenues from traditional voice and messaging avenues continue...
Imagine making or receiving a call but without using a handset or transforming the handset into a device that can be worn on the wrist? No, we are not writing this after watching Minority Report or reading some futuristic novel. It’s something that’s already either under development or something that’s...
We have witnessed the steady rise of OTT services over the past few years. With these OTT “providers” and the growing proliferation of smartphones, the way we engage has also changed. Applications such as WhatsApp, Skype, and the like have now become an organic part of the users’ vocabulary by...
Is B2C SMS dead? It’s a question that some companies and marketers are being forced to ask themselves while planning their marketing and communication strategies. They have depended on this powerful channel for years now. Their methods are tested and the approaches are ingrained into their communication strategies. Even the...
A2P SMS or Application-to-Person SMS services are important tools for most organizations. Whether it is to send out notifications and alerts, appointment reminders, marketing campaigns, or customer relationship management. In short, A2P messaging is among the most effective ways to grab the customer’s attention. Industries such as banking, healthcare, e-commerce,...
In the last three decades, the telecommunication industry has evolved dramatically – from analog telephone lines to digital quad+ play mobile service providers. Today, the telecommunication sector is entering the 5G landscape promising unmatched connectivity and bandwidth. Technology evolution has spiked the range of available opportunities as well as...