A2P SMS or Application-to-Person SMS services are important tools for most organizations. Whether it is to send out notifications and alerts, appointment reminders, marketing campaigns, or customer relationship management. In short, A2P messaging is among the most effective ways to grab the customer’s attention. Industries such as banking, healthcare, e-commerce,…
In the last three decades, the telecommunication industry has evolved dramatically – from analog telephone lines to digital quad+ play mobile service providers. Today, the telecommunication sector is entering the 5G landscape promising unmatched connectivity and bandwidth. Technology evolution has spiked the range of available opportunities as well as…
Until a few years ago, email and SMS were the primary ways to send out business messaging to customers. However, the proliferation of smartphones and the internet have transformed the “business to consumer” communication landscape. From email and SMS, now we have social media, messaging applications and instant messaging all…
Pete Cashmore, CEO and founder of Mashable once famously said that attention is the new currency. Every business is vying for the customer’s attention. In a world where the average consumer is glued to the smartphone, the mobile has become the new battleground for brands in this quest for customer…
As enterprises and individuals both embrace digital transformation, telcos are also being pushed to innovate to meet market and subscriber demands. Value-added offerings that leverage the capabilities of technology solutions like 5G connectivity and A2P SMS for enterprises promise telcos the ability to generate revenue and thrive in a competitive…
2020 made the enterprise universe fundamentally reassess ways of working. The push towards digital transformation, something that had been growing over the years, accelerated as the pandemic forced everyone to work from home. Organizations had to realign their IT budgets, modernize infrastructure, and identify digital channels. They turned to digital…
As the world turns into a global village, connectivity has become important among businesses and people. To help businesses and people stay connected irrespective of geographic locations, telecom companies have been offering attractive options to their users. One of them is virtual roaming numbers. A virtual roaming number is a…
5G promises a future of technology-enabling innovation and a host of benefits. The technology underlying 5G marks a break with 4G in many ways, especially when demanding a fundamental reconceptualization of the communication networks. The previous mobile technology generations were built on a physical architecture while 5G, a completely virtual…
The telecommunications industry is responsible for keeping the world connected. Telecom operators build, operate, and manage the complex network infrastructures required for all communications. Obviously, these networks deal with enormous amounts of sensitive data. This makes them attractive targets for attacks from malicious entities. The World Economic Forum in its…