Research shows that much of the population in Africa has limited access to financial services. As incomes in the continent rise, that has meant that it’s become one of the most attractive places for banking opportunities. Mobile money has been on the increase in this continent with deployments increasing 39%...
The world of business messaging has evolved greatly. A2P messaging is seeing steady growth and enterprises are recognizing immense value from strategically adding SMS to their omnichannel strategies. This growth in A2P messaging has also offered MNO’s compelling growth opportunities as volumes and applications grow. OTT messaging apps have also...
Any marketing leader for a consumer brand would agree that today one of their most successful customer approach channels for conversion is SMS. With an open rate of 98%, SMSs, are still among the most trusted sources of information that sparks customer interest worldwide. The worldwide trend in digital adoption...
The telecom industry has been at the crux of the global pivot to remote operations. Lacking robust and resilient connectivity, most of the world’s industries would have run aground during the pandemic! Of course, telecom has always been a dynamic industry and sensitive to technological developments. So, what can the...
A quick scroll through the multiple SMS alerts on your mobile phone will show you just how much businesses have been using SMS to reach out to their customers. Whether it is sending promotional messages, transaction alerts, OTPs for security, or personalized messages like a birthday discount on products, businesses...
Mobile security is on top of everyone’s mind and for good reason – mobile phones are now seamlessly integrated into everyone’s personal or professional lives. Nearly all businesses allow employees to access corporate data from smartphones. This trend has become more prominent during the pandemic and is only expected to...
Worldwide, the traditional telecom industry has witnessed traditional revenue streams shrink but as the industry seeks further development and growth it’s turning its attention to Africa. The mobile revenue in Africa is predicted to grow to $68 billion by 2022. While voice revenues in all likelihood will be flat as...
When it comes to the world of messaging, we might think that the ubiquitous messaging apps have overtaken SMS in the race for adoption. However, while person-to-person SMS messaging is reducing, when it comes to business messaging, A2P messaging, and M2M, SMS is growing. The A2P market, for example, is...
Telecom companies might have been expanding at a rapid pace to reach the farthest corners of the world. With that goal achieved there were new challenges to navigate – like plummeting revenues from traditional mainstays like voice calls and a new competitor in the form of OTT services. For telcos,...