Category: Security

The Growing Necessity of SMS Firewall Solutions in Business Communication

In today’s digital landscape, A2P SMS is a rapidly expanding sector, with countless companies leveraging it to enhance customer communication, marketing and authentication process. Amidst this growth, SMS firewall solutions have become essential components of business strategies, driven by the increasing number of market players, subscriber complaints and regulatory pressures. A managed SMS firewall offers a comprehensive approach to control SMS traffic cost-effectively, through fraud prevention to protect subscribers from threats.

The Critical Role of SMS Firewalls

The global SMS firewall market is projected to reach USD 3.0 billion by 2025, spurred by security concerns and the significant revenue share of international SMS traffic. With growing enterprise demand for fraud detection, the necessity of SMS firewalls has never been more apparent.

Enterprises aim to expand and retain their customer base, build trust, and foster loyalty. However, threats like SMS spoofing, spam, and smishing undermine trust, potentially causing brands to lose customers permanently.

According to Statista, approximately 36% of global users have experienced SMS scams. The importance of an SMS firewall solution is underscored by the proliferation of grey routes and the escalating threat of fraudsters exploiting SMS networks. Grey routes, which lack commercial agreements between senders and mobile operators, lead to revenue leakage and damage brand reputation.

Combating Security Challenges with SMS Firewalls

Managed SMS firewalls employ high-performance scanning techniques to combat threats, scrutinizing every message, originator, source, and route. Through rule-based filtering and clear traffic segregation, SMS firewalls help with fraud prevention, enabling long-term capital gains.

Some of the frauds faced by Mobile Network Operators (MNOs) and enterprises include:

  • Artificially Inflated Traffic: Bots generate one-time PIN requests to create undue costs and benefit fraudsters.
  • Flubot: Similar to a flu outbreak, Flubot spreads through fraudulent links leading users to malicious sites, infecting phones with malware.
  • Smishing: SMS phishing deceives consumers into revealing sensitive data.
  • Grey Routes: These routes bypass MNOs’ charging systems, resulting in revenue loss and leaving users vulnerable to privacy risks.
  • SMS Trashing: Unlike the other frauds, this type targets businesses and organizations, charging them for undelivered messages.
  • SIM Farms & SIM Boxes: This type of fraud utilizes a large number of SIM cards to send illegal messages.
Securing the Future of Enterprise Messaging

In the highly regulated A2P SMS sector, security has become a crucial differentiator for carriers aiming to protect their business communication, safeguard subscribers, and boost A2P revenues. Implementing a robust SMS firewall solution provides bulletproof defense against a wide range of attacks. Proactive measures, including machine learning, cloud-based deployment, fraud response frameworks, and comprehensive reporting mechanisms, are vital to combating fraud. This helps prevent revenue leakages, ultimately securing trust and enhancing experiences.

To safeguard your network and ensure innovative, secure customer communications, get in touch with us to deploy our next-gen AI-capable SMS firewall, Armour. Enable innovation #ei and keep your customers safe with our robust network security solutions.

For more information on our A2P firewall solution, read to know how we have helped Tigo Tanzania, part of the AXIAN telecom group, to tackle frauds in their network, leading to revenue losses.

 

The Future of Business Communication Why CPaaS is a Game Changer

As customer expectations continue to rise amidst increasing business costs, the quest for efficiency, and privacy challenges, companies face a crucial question: what do customers want right now? How can brands personalize, reach, and deliver communication that is interactive and engaging? Customers today demand fast, consistent, and personalized interactions every time they engage with a company. They seek exceptional products and services and show loyalty to brands that deliver. This makes it pivotal for enterprises to use Communication Platform-as-a-Service (CPaaS) to ensure seamless experiences.

What is CPaaS?

CPaaS, or Communications Platform as a Service, refers to cloud-based platforms that allow businesses to easily integrate real-time communication capabilities into their existing applications. This means you can add voice, A2P SMS, video, chatbots, email, and other functionalities into your business’s communication stack.

These platforms typically offer communication APIs, including:
Messaging APIs: For transactional and marketing messages, reminders, alerts, and two-way conversations.

  • Voice APIs: For seamless global voice calls.
  • Email APIs: To effortlessly send, receive, and track sent emails.
  • Verification APIs: For a more secure customer journey.
  • Video APIs: For top-notch in-app video experiences.

Additionally, CPaaS offers advanced features such as bots, live agent interactions, campaign management, and analytics.

The Digital Transformation with CPaaS

The future of customer engagement is digital. For many, this means turning to CPaaS to improve operational efficiencies and customer support. From conversational AI to various messaging platforms and social applications, CPaaS helps brands reach their customers through their preferred channels. This is crucial as contemporary consumers prefer real-time interactions tailored to their preferences and accessible through their chosen communication channels.

As per experts the CPaaS industry will surpass $34 billion in sales by 2026.Gartner also predicts that by 2025, 95% of global enterprises will use API-enabled CPaaS solutions to boost customer engagement.

How CPaaS is Transforming Businesses
  • Real-time Engagement: Engage with customers at the moment they need you, transforming interactions into opportunities.
  • Customized Communication: Leverage customer data to create relevant and personalized communications.
  • Efficiency and Precision: Conserve time and resources with streamlined processes.
  • Informed Decisions: Use collected customer data to make informed decisions.
Impact of CPaaS on Modern Business Communication

CPaaS is a versatile solution that embeds real-time communication channels directly into business applications using APIs, SDKs, and documentation. These capabilities include:

  • Messaging: SMS/MMS, toll-free, OTT channels (like WhatsApp and Messenger), and multi-party, multichannel conversations.
  • Voice Calling: VoIP, PSTN, and SIP trunking.
  • Video Calling: P2P, group rooms, and interactive livestreaming.
  • Email: Transactional and marketing emails.
  • Verification/Identity: One-time passcodes, strong customer authentication, and line-type lookup.

CPaaS bridges the gap between businesses and customers, facilitating interactions where and when they bring the most value to the customer experience. This omnichannel automation is beneficial serving industries such as healthcare, nonprofits, retail, real estate, travel and hospitality, education, insurance, and banking.

Agile, Meaningful Customer Communications

CPaaS has revolutionized the communications landscape, enabling brands to provide flawless, always-on customer interactions on their favorite channels. With best-of-breed solutions for messaging, voice, email, video, verification, and more, Globe Teleservices is poised to help businesses create a robust, scalable ecosystem for meaningful conversations.

Ready to learn more about how we enable innovation #ei through our CPaaS+ solution? Discover why Financial Times and Statista recognized us among the High-Growth Companies Asia-Pacific 2024. Dive into our platform and see how we can help manage and improve your customer engagement.

(link to the press release: https://globeteleservices.com/globe-teleservices-recognized-among-the-high-growth-companies.php)

 

Harnessing the Power of A2P Messaging to Revolutionize Business Communication

In today’s rapidly evolving digital landscape, businesses must constantly adapt to stay ahead. One of the most transformative tools in recent years has been A2P (Application-to-Person) messaging. This has revolutionized how businesses communicate with customers, driving engagement and streamlining operations. A2P has become crucial for all enterprises and MNOs. This has driven market growth, with projections reaching a CAGR of 3.9%, reaching an estimated value of USD 96.9 billion by 2032.

What is A2P Messaging?

A2P SMS allows companies to send messages from an application or software directly to a mobile user. With a high open rate of 98% in comparison to emails which is 20%, making it a critical tool for businesses of all sizes. It enables seamless communication between businesses and their target audiences through automated, application-driven messages. Rich Communication Services (RCS) and its multimedia capabilities have further led to personalization, further enhancing engagement.

Check out what experts have to say about the use of RCS for business communications.

(Youtube video link: RCS and Conversational Commerce | MEF India 2024 )

Common Applications for A2P Messaging

It is a versatile platform, supporting various interactions such as appointment reminders, transaction notifications, verification from e-commerce platforms, etc. These include customer service bots, providing customized and relevant content automatically, enhancing customer experience and loyalty.

How Does A2P Messaging Work?

It operates by sending messages optimized for mobile display through specialized gateways that work with mobile carriers. These gateways ensure secure delivery to the recipient’s devices, presenting the text messages in familiar formats. Optional automated responses can further improve engagement. Real-time reporting allows the sender to track progress as needed.

9 Ways to Leverage A2P Messaging for Business Growth
  • Two-factor Authentication (2FA): Send one-time passwords to strengthen account security and prevent unauthorized access.
  • Appointment Reminders: Reduce no-shows with allow easy rescheduling to improve service efficiency.
  • Billing Updates: Notify customers of upcoming dues or changes, creating a smoother billing experience.
  • Purchase Notifications: Provide instant confirmations of online purchases, including event details for tickets complete with links.
  • Reservation reminder: Ensure timely arrival or cancellation for reservations at hotels or restaurants.
  • Shipping Notifications: Keep customers informed about package delivery statuses.
  • Unusual Activity Alerts: Automatically alert customers to potential security threats or best practices, fostering trust and safety.
  • Marketing Notifications: Keep your customers informed about ongoing promotions, sales and special offers, boosting sales.
  • Customer Feedback & Complaints: Collect real-time customer feedback through automated surveys and response prompts to enhance service quality.

A2P messaging is one of the most effective ways to reach your customers, regardless of the services you offer. By leveraging Globe Teleservices’ A2P messaging platform, you can launch secure and impactful marketing campaigns, ensuring enhanced reach and minimal disruptions. Embrace to improve customer service, increase efficiency, and achieve greater ROI in your business operations.

The Rising African Digital Economy And The Role Of Telecom Players

For long, the African continent has not been included in the so-called growth engines that have been credited with driving progress. However, the tide has turned. Over the last few years, the region has finally found a true enabler of growth – digitalization. Africa is witnessing a rapid adoption of digital services in all areas. From banking to education, eCommerce, and entertainment, the number of digital-savvy users is growing.

Help, guidance, and resources have poured into African nations courtesy of several global organizations as well as developed economies in the slipstream of this digital awakening. The investments have gone mostly into enabling resources such as high-speed internet. Today nearly 36% of the African population has access to broadband internet. A decade ago, this was in single digits.

Let’s look at this movement more closely.

From laggards to leaders

While Africa was significantly late in appearing on the digital economy radar, that did not stop it from beating all odds to emerge as a leader today. This is especially true in some areas. Take, for example, digital payments. McKinsey estimates that the African e-payment market will grow by 150% between 2020 and 2025.

Countries like Nigeria, Kenya, and others are witnessing their digital transaction volumes doubling almost every year. Citizens are becoming more aware of the benefits of using digital payment mechanisms. A vast population that was outside the traditional banking systems is coming aboard now to enjoy extraordinary benefits.

This is an inspiring journey and can set precedents for other regions to follow. Most African nations are now focused on creating a welcoming environment for fintech innovations in their markets. These innovations are those that can break barriers to the adoption of new-age financial instruments by the masses.

The journey is not without challenges

While sectors like banking are showing promise, the African continent does have some very basic challenges. It is estimated that nearly 900 million people in Africa are still not connected to the internet. For those who have managed to hop onto the internet bandwagon, businesses are facing challenges in improving service experiences. From physical limitations created by irregular power supply to security threats in cyberspace, there’s quite a journey to endure before success.

The role of telecom in Africa’s digital maturity

We have already seen the number one problem that stands in the way of making Africa a competent force in the digital space is poor connectivity. More Africans need to become connected to the internet at affordable rates. Moreover, it is equally important for newer digital business services to penetrate deep into such untapped markets seamlessly and securely. In this context, telecom players can play a central role in bridging the gaps on the road to digital maturity in the African market.

They can bring the much-needed connectivity that will boost the online population figures. Additionally, telecom companies can transition into trusted enablers of digital services by providing a foundation for other businesses to build on top of. In other words, telecom operators have the opportunity of a lifetime to radically transform a region that is poised to be the next big international growth market.

How can telecom companies be the flag bearer of digital innovation in Africa?

Let us explore the top 3 ways in which telecom businesses can empower major changes and be a part of Africa’s most anticipated growth journey:

Create a new internet population faster

Telecom companies play a key role in helping more people get online on the continent. While faster internet services and phone networks are important areas, telecom operators must build a seamless customer acquisition strategy as well. A major hurdle in this strategy is getting people on board faster without complications. This is where telecom companies can leverage solutions like eKYC to minimize friction and get things done within the quickest timeframe possible.

Eliminate fraud

Telecom companies can ensure that they prevent fraudulent engagements in their networks. It can use platforms such as Armour to ensure that spam, fraudulent SMS created with SIM farming, IP-BX frauds, etc. are prevented from making any presence in the business.

Support digital business growth

Businesses must offer seamless digital services at scale to impress users and attract new customers. However, with the rise in digital consumption, there will be a major uptick in the number of cyber threats as well. We have seen rising instances of fraud and identity theft resulting in people losing money considerably. Telecom companies can truly help create a difference in this scenario.

By deploying tools like Authentrica, enterprises can use telecom networks as a major source of verifying the authenticity of users. From multi-channel authentication to Flash Calls, it becomes easier to identify and remove threats before they unleash damage. 2 major benefits could accrue here. They help in avoiding transactional vulnerabilities in the network. At the same time, they allow businesses to quickly on-board new customers with genuine credentials through real-time authentication.

The bottom line

Africa will be a land of opportunities for the digital community and a growth engine of the world in the coming years. Telecom players can be key catalysts of that revolution. They can help businesses of all kinds tap into this emerging market. In this journey, telecom players, need access to the right tech that can help in building an enabling ecosystem that can also be monetized. This is where our suite of offerings can help. Get in touch with us to know more about our Africa story.

Voice Managed Services – The Next Big Opportunity For MNOs?

Gone are the days when Mobile Network Operators (MNOs) relied on voice calls and SMS to generate revenue. The telecom industry has witnessed a dip in revenues from voice calls and SMS in the last few years.

Voice traffic decreased consistently after peaking in 2014. According to Tejas Sawant, the VP of Strategic Partnerships at Globe Teleservices, increased smartphone adoption is responsible for this plunge.

Besides the slowdown in voice traffic, MNOs are also facing other issues, such as:

  • Telecom fraud

The MNOs lose over $32 billion annually due to increasing telecom fraud, which has decreased customer trust.

  • Revenue leakage

International Revenue Sharing Fraud (IRSF) is another fraud leading to revenue leakage. In IRSF, the fraudster routes calls and messages to premium services or destinations with high termination charges. By exploiting the revenue-sharing agreement, the fraudsters receive a high revenue share causing telecom operators to lose money.

  • Cash flow management

Sometimes, MNOs face challenges in monitoring the credit limits or sending invoices and receiving payments on time. These problems impact the cash flow and pose difficulties in generating revenue.

  • Interconnect billing problems

Sometimes, MNOs face interconnect billing issues, such as inaccuracy in the settlement process, overcharged invoices, and operational inefficiencies. Since MNOs generate over 50% of revenue through interconnect agreements, these complexities often lead to cash flow problems.

There is also the fear of an increasing commoditization of basic services like voice, causing a lack of differentiation, customer loyalty, and poor profit margins. Problems like these lead to revenue loss, poor call quality, and disgruntled customers.

One way to solve these challenges is with Voice Managed Services.

What Is Voice Managed Services?

Managed services is a practice of outsourcing the responsibility of managing processes and functions of the MNOs. It helps them streamline operations, improve service quality, and reduce revenue loss.

A managed services provider oversees everything, from stopping revenue losses to preventing fraud and managing daily complexities like renewing roaming agreements. They do the day-to-day heavy lifting to free up the internal teams to focus on core business.

How Can MNOs Benefit from Voice Managed Services?

Here are a few benefits of collaborating with managed service providers:

1. Improve revenue assurance

Managed service providers streamline the billing cycle, invoicing, and payment processing. They monitor the existing credit limits and revenue streams to improve the revenue assurance processes. This helps MNOs establish and manage a steady cash flow.

2. Manage frauds

Managed service providers possess the tools and capabilities necessary to detect and prevent fraud. Here’s a sneak peek of what they can do:

  • They provide Artificial Intelligence (AI) and Machine Learning (ML) solutions to help MNOs detect fraud and spam efficiently.
  • They examine Call Detail Records (CDRs) to identify common patterns and anomalies, indicating potential fraud.
  • They monitor the network traffic using AI, help MNOs identify fraudulent activities and unauthorized traffic to protect the network.
  • They develop comprehensive fraud detection strategies that allow MNOs to take proactive measures and minimize their financial losses.

3. Increased focus on strategies

MNOs are often caught up in adhering to regulations, preventing fraud, and managing day-to-day operational complexities. It leaves them with little time to focus on growing their business. Managed service providers can address these concerns with their expertise and advanced technologies like AI-based fraud detection solutions. This allows the MNOs to focus on their core competencies, enable innovation, and find new revenue streams.

Challenges In Using Voice Managed Services And How To Overcome Them?

Although the MNOs benefit from managed services, there are a few hurdles to overcome.

For example, MNOs must sensitively tackle concerns like human resource displacement.

They must ensure the existing employees are looked after even as they collaborate with managed service providers for value-added services.

Additionally, managed service providers cannot follow a one-size-fits-all approach to building strategies. Every region follows its voice service regulations. For example, voice call services are highly regulated in Europe, while bypass activities are common in Africa.

Thus, they must consider these unique regulatory challenges while developing strategies.

To overcome such hurdles, managed service providers can consider developing modular service models for MNOs. These models are tailored to meet the specific needs and priorities of MNOs. For example, the MNOs can decide what part of business they want to prioritize while engaging with the service provider. This approach helps them better understand their partner and build trust over time.

Conclusion

Undoubtedly, managed service providers are a boon for MNOs looking for strategic partnerships with experts who manage operations.

They enable MNOs to focus on innovation by handling regulations and complex tasks and freeing up their time and resources. They streamline operations, enhance customer experience, and prevent revenue leakage.

It can help MNOs overcome troubles like decreasing demand for voice calls, increasing telecom fraud, and focusing on growing business.

There are challenges like region-specific regulatory issues and human resource displacement.

However, a modular approach and reskilling can help overcome these challenges and build sustainable relationships with providers.

At Globe Teleservices, we work with MNOs worldwide to improve their voice communications.

We leverage AI/ML-based technologies, direct interconnects, and high-quality international routes to manage client’s risks, enhance business, and prevent fraud.

Contact us to learn more about how you can grow your business in this hyper-competitive environment without worrying about complexities.

Anti-fraud Solutions in A2P SMS – Latest Trends, Threats, and Solutions

At the recent MWC Barcelona 2024, SMS fraud was a popular topic of discussion. In several panel discussions and other engaging sessions, expert speakers and industry pioneers delved into the security challenges of mobile communications. One enduring concern was the need for recalibration to end vulnerabilities in messaging systems.

So, what factors are behind this rise in sensitivity to SMS fraud?

In today’s business world, A2P SMS is an ever-growing trend. A2P SMS is leveraged by brands for sending marketing content, product notifications, alerts, reminders, and more. While this type of messaging is known to be far more reliable and effective than traditional emails, they are also becoming highly susceptible to fraud. From malware to phishing and spam, these threats have far-reaching impacts on mobile operators, including poor customer experience, plummeting revenue, and diminished brand value.

Read on as we delve into the common risks in A2P SMS and the various anti-fraud solutions you should adopt to steer clear of threats and attacks.

The Evolving A2P SMS Threat Landscape

Protecting business and customer data is a top priority for most modern companies. Yet, in a bid to drive better engagement and accelerate transactions, many organizations use A2P SMS to share important information. With benefits such as instant delivery, wide reach, and cost-effectiveness, A2P SMS acts as an extremely reliable and scalable communication channel. Analysts expect the global A2P SMS market to be worth $89.3 billion, driven by the rising proliferation of mobile phone users, mobile marketing, and e-commerce.

But as A2P SMS grows, messaging fraud is also on the rise. This communication channel is being seen as something of a soft target for attackers to launch several types of phishing and spoofing attacks.

  • Scammers use A2P SMS to lure victims to fake websites and reveal personal information such as passwords, PIN codes, bank account numbers, and more.
  • Via SS7 attacks, fraudsters can take advantage of vulnerabilities to perform malicious activities such as data theft, text interception, or location tracking.
  • They can manipulate sender information to make them look legitimate and deliver links to malicious websites.
  • Bad actors can infect A2P SMS’ with malware or viruses that can compromise the security of mobile devices and result in unauthorized access to sensitive information.
  • Fraudsters can also use A2P SMS to send unsolicited messages offering subscription services, tricking recipients into unknowingly subscribing to costly services.
Evaluating Popular Anti-fraud A2P SMS Solutions

As a business that relies heavily on A2P SMS, protecting yourself against threats requires you to implement certain security measures. Here are some anti-fraud solutions you can invest in to thwart A2P SMS attacks:

  •  Blockchain-based Data Encryption

In the realm of A2P SMS, Unsolicited Commercial Communication (UCC) is a major headache for most telecom operators. In addition to causing unnecessary frustration for users, it also increases the risk of malware, phishing attempts, and scams. Telecom operators can use blockchain-based regulatory technology platforms to register enterprise clients and telemarketers on a unified platform.

By offering access to the regulator, they can establish accountability for each event of A2P communication while blocking UCC across messaging networks. Via real-time consent management and scrubbing, these platforms can help in securely storing user, entities, and MNO data using DLT properties like immutability and encryption. Acting as a true ‘zero trust’ platform, blockchain technology can restrict stakeholders from changing any past data in any block and safeguard the business and its users against attacks.

  •  Analytics-driven Fraud Detection

As operators struggle to combat the risks of A2P messaging, analytics-driven fraud detection platforms can help identify and prevent fraud. By monitoring SMS data in real-time, these platforms can detect fraudulent activities and pave the way for effective threat detection and remediation.

Telecom regulators can view quality and fraud data over a single dashboard. They can collect raw telecom traffic data from telecom network operator systems and use proprietary AI/ML algorithms to spot patterns and network vulnerabilities.

  •  SMS Firewalls

SMS firewalls are a popular mechanism to protect mobile networks against SMS-based attacks. These firewalls help block fraudulent activities across all points of traffic origination. Employing AI/ML models, they can monitor real-time networks using signaling rules, detect anomalies in traffic patterns, and generate new rules for unidentified frauds.

Via real-time reporting, they can present a statistical view of all SMS transactions including incidents of fraud, and enable operators to allow/block/ignore traffic. Such real-time updates on global traffic patterns also enable the platform to generate its blacklisted content and sender types for an improved and safe user experience.

Enable Seamless and Secure Global Messaging with Globe Teleservices

The digital communication landscape is undergoing a significant transformation, with A2P SMS poised for unprecedented growth. As businesses look to exploit this mode of communication for customer engagement, they must also be aware of the many risks and invest in solutions to mitigate these risks.

Looking to securely employ A2P SMS to deliver instant messages to customers, widen reach, and boost engagement? Learn how Globe Teleservices can secure this communication channel, grow subscribers, and build brand loyalty. Explore our anti-fraud A2P SMS products and solutions for seamless and secure global messaging.

5 Ways CPaaS is Boosting Customer Relations for Enterprises

Excellent customer relationships are the most-used not-so-secret weapon for successful businesses. In this digital age, companies are building excellent customer relationships through  strategic and well-planned methods for personalized communication.  However, this is a time of omnichannel customer contact. The scope for communication extends across telephonic, SMS, Internet-based IM communications, emails, campaigns, and many more mediums. That makes the task of personalized communications a bit more complex.

In the past, businesses had to build their own communications infrastructure to support such initiatives. But fast forward to today, when they have a unified solution available at their disposal via the cloud. We are talking about Communications Platform as a Service or CPaaS.

What is CPaaS?

In simple terms, CPaaS is a cloud-based umbrella solution that facilitates real-time communication through channels like SMS, Voice, Email, Chatbot, etc. The framework leverages APIs through which enterprises can integrate the desired communication channels into their digital applications effortlessly.

For example, if you run an eCommerce business, then all your customer communications can be easily handled through a single CPaaS platform. Different departments like marketing, sales, dispatch, delivery, etc. can initiate the desired notification messages through the solution. It can be configured according to every specific need.

5 ways in which CPaaS is helping enterprises today

Gartner predicts that by 2025, nearly 95% of global enterprises will leverage CPaaS to improve their business communications. This is because CPaaS has the potential to offer some truly exhilarating benefits for businesses that utilize them.

Let us explore the top 5:

Facilitate real-time communications

The major advantage of CPaaS is that it facilitates real-time communication between customers and the business. Traditionally, this was possible only with person-to-person interactions that happened in stores or via telephonic conversations. With CPaaS, there is a huge opportunity for businesses to build autonomous personal communication channels in real-time. They can use SMS, automated voice calls, WhatsApp, or Chatbots to deeply engage with their customers at any time.

The conversations can be triggered in real-time by any desired trigger event. For example, when a shopped product is shipped from the warehouse or when a delivery agent picks up the food ordered via a food delivery app and so on. Every communication sent out can be personalized with permitted data from customers to build a very engaging communication experience.

Empower marketing

With CPaaS, businesses can equip their marketing teams with a direct communication channel with several engagement options. Rich text or media like videos and images can be shared with customers through integrated WhatsApp and other social media messaging applications.

They can also use the CPaaS solution to segregate target customer populations into buckets for more effective targeting through campaigns. Platforms like CPaaS+ from GTS offer even more attractive features like tracking campaigns, analytics on the performance of campaigns, etc. Such solutions can provide real-time visibility into several crucial aspects thereby helping marketers fine-tune their approaches easily and more effectively.

Enhance security

As businesses compete to win customers through best-in-class apps, there are often security concerns that they run into like fraudulent access, impersonations, etc. With CPaaS, enterprises can add additional layers of security to their digital communication approaches. They can use it to deploy authentication mechanisms via SMS OTPs or automated flash call verification, etc.

An additional feature that enterprises can leverage is the ability to offer masked number communications to customers. This helps in protecting against the misuse of the customer’s data.

24*7 availability for support operations

CPaaS solutions don’t just help by enabling communication channels. They can also allow enterprises to automate the operation of such channels. We have already seen how applications like food delivery apps and eCommerce can use CPaaS for real-time notifications. On a different note, the same capability can help set up 24*7 support operations for customers.

This is extremely important when you want to expand your digital business globally as support operations need to be run 24*7. Customer queries can be answered with AI-enabled response systems integrated into your content generation workflows for SMS, Chatbots, etc.

Cost-effective

Irrespective of the business size, having a reliable communication experience with customers is critical for growth. But for smaller businesses, investing in massive communication infrastructure will be a very tough proposition. With CPaaS, this challenge is easily resolved. The solution provides two major capabilities. One is the ability to offer subscription-based pricing since it is a SaaS platform running on the cloud. The second benefit is the modular flexibility it offers for adding communication channels on demand.

Enterprises can use CPaaS as a plug-and-play solution wherein they can add communication channels one after the other depending on the business growth. They can add the desired engagement functionality on specific apps or digital services as per demand. The modular flexibility results in them paying only for what’s needed at that point of time in their business growth journey.

One-stop communication is a competitive advantage

CPaaS is an extremely powerful tool for today’s businesses to revolutionize their customer communication experiences. Building a sustainable competitive edge requires businesses to be able to be closer to their customers, nurturing their interests and engaging them constantly. With CPaaS, all this becomes possible out of a single one-stop solution.

However, making the right call in selecting the CPaaS solution is also equally important. This is where GTS can help make a difference. Our CPaaS + platform is equipped with advanced features that go beyond the traditional capabilities of CPaaS solutions. Get in touch with us for a quick demo and decide for yourself.

The Unseen Dynamics: Fintech and Telecom’s Subtle Integration

Technological advancements are accelerating innovation across the fintech industry. A collaboration between both the sectors is driving economic transformation by bridging the gap between digital connectivity and financial inclusion.

Collaboration between telcos and FinTechs in Africa is an inspiring example. Telcos not only provide calling services and mobile reception, but they are also revolutionizing the way this economy accesses and uses financial services. FinTechs, simultaneously,  are targeting the telco’s large customer base for greater synergy. The Digital payments market in the MENA region is estimated at USD 226.53 billion in 2024 and is expected to reach USD 380.86 billion by 2029.

The evolving role of telcos in bridging the digital divide

Telcos are becoming fintech providers. They are making finance accessible to the underserved by turning mobile phones into virtual wallets. Many telcos in the African region are now offering their own digital currencies and add-on services. Offerings like MTN Mobile Money, Vodacom M-Pesa, and EcoCash, offered by Econet are transforming how people manage their finances. These currencies are now being accepted by retailers, supermarkets, and even utility companies. Users can now conveniently send and receive money, access loans and savings, pay bills, etc. right from their mobile phones.

Millions of people who previously had limited options to access banking services are now gaining access to the same through the operators.

The rise of new business models

Telcos and FinTechs are re-visiting their business models to expand service offerings, diversify revenue streams, increase competitiveness, and influence competitiveness in this dynamic industry.

This positively impacted customer experience by allowing customers to make transactions, transfer funds, and manage financial services easily from their mobile phones. Apart from this, mobile banking allows customers to manage their bank accounts through calling, text messaging or WhatsApp for quick on-the-go status updates.

Lending and insurance services are other areas where both the industries have come together to provide easy access to traditional banking services for all. These leverage the robust data sets available with telcos and tap their access to real-time messaging channels to create intelligent and scalable ecosystems. This drives actions like credit rating and real-time analysis, through powerful monitoring and reporting.

Fintech providers who specialize in cross-border payments and telcos are also collaborating to facilitate international and domestic remittances through digital channels. In all of this, telcos are playing a prominent role in developing digital identity verification and Know Your Customer (KYC) processes.

Driving the future of FinTech

We have witnessed the rise of internet banking, mobile banking, and mobile payments and have seen them become an integral part of our lives. Mobile Network Operators (MNOs) are playing a pivotal role in securely facilitating payments from anywhere in the world.

This telecom infrastructure also plays a key role in enabling the security of banking data. Secure networks, reliable connectivity, and speed of telecom networks are crucial to expedite the future of the fintech revolution.

Telecoms are now making investments in network infrastructure, including 5G networks and edge computing, etc. to enhance data transmission speed, and enable fast deployment of fintech solutions.

Such partnerships are aiding the fintech sector in expanding the reach and capabilities of their solutions. Integration of technologies such as AI, cloud, and advanced analytics has further enhanced convenience for this tech-savvy generation. This collaboration is driven by the increasing demand for quick and seamless experiences, which are the determining factors for today’s young customers.

Telcos are powering fintech innovation by providing access to cloud services, resulting in sandbox environments for startups to test and refine their solutions. This enables them to provide secure and verified customer data to enterprises, facilitating credit scoring and KYC processes.

The vast pool of data has led to greater personalization of financial products, allowing rapid development, flexibility, and powerful access to endless possibilities. This is redefining digital finance and payment solutions.

Enabling regulatory compliance

Digital transactions have now got the endorsements of governments across the world as a secure means to conduct financial activities. These digital channels have helped both the sectors to make these transactions more secure, traceable and detect fraudulent transactions more easily.

However, as the landscape continues to evolve, telcos have become more agile in adapting to regulatory frameworks, causing new financial models to come into being.

Telecom and fintech companies are share a common objective – to enhance customer experience and broaden access to financial services. To achieve this, collaboration is key to tackling challenges including networking, regulatory hurdles, and mitigating fraud risks.

In Conclusion

Digital payments and transactions are now a part of our new normal.
Telcos are emerging as prominent enablers in the fintech realm, elevating customer relationships and financial products to new heights. Governments across GCC countries like Saudi Arabia, Kuwait, Qatar, and UAE  are offering strong regulatory support for fintech innovation-driven to build a globally integrated environment. The role of telecom in this cannot be ignored.

The telecom and FinTech sector creates a transformative impact on the economy by driving financial inclusion. The need for more secure, fast, and accessible payment systems keeps increasing as the world becomes increasingly interconnected and digitized. The convergence of these two sectors helps in driving innovation and growth in a digital economy.

Mobile Ecosystem Security – Threats, Trends, And Predictions

The telecom industry is no stranger to security threats.

From phishing to SMS scams, the industry has seen it all.

However, the industry is still seeing a spike in these threats. For example, in 2022, consumers in the US lost $330 million to SMS scams.

What’s more? Telecom operators have also witnessed new telecom frauds in recent years.

According to Nokia’s report, there has been a five-fold increase in malicious botnet Distributed Denial of Service (DDoS) traffic emerging from vulnerable IoT devices. Another report stated that nearly three-quarters of 5G operators experienced up to six security breaches. These resulted in network downtime, regulatory issues, and unauthorized access to customer data.

While technologies like IoT and 5G promise a future of connectivity and innovation, mobile operators worry about new threats.

They must consider new mitigation strategies to improve mobile network security and adapt to the ever-changing landscape.

Let’s look at various threats to discover how operators overcome them with the latest security technology.

Five Trends And Predictions To Secure The Mobile Ecosystem
  • AI 

Attackers have found a new way to hack the network. It’s Artificial Intelligence (AI) and Machine Learning (ML). They have been using AI/ML to impersonate humans to enter the network, build sneakier malware, and create deep fake data.

The good news is operators can use the same technology to solve the problem. They can use AI to analyze baseline behavioral patterns and highlight anomalies. For example, AI/ML can analyze previous breaches, such as malware, phishing, and DDoS, and suggest mitigation steps to operators.

This helps them take pre-emptive measures on time and safeguard the network. It will also allow them to improve network reliability and protect customer data in real time.

  • 5G security 

Several telecom operators have started providing 5G network connectivity to customers in different countries. 5G promises to connect billions of devices and people by transporting data 1000 times faster than 4G. In fact, 5G is more secure and addresses the vulnerabilities of the 4G network. For example, it offers more robust encryption, data protection, and end-to-end security protection for source and destination network traffic. It provides a unique feature called network slicing that segments the network and offers custom security controls. So, operators can block or quarantine the traffic on that network slice whenever there is an incident. This helps in reducing the attack surface, enhancing security.

However, there are still a few privacy concerns. One being that 5G connects more devices than 4G, exposing the network to more vulnerabilities. Operators could face challenges in real-time while monitoring threats, compromising the connected devices.

These issues have brought several telecom operators together for the 3rd Generation Partnership Project (3GPP) collaborative project. it aims to set and update security standards based on the changing landscape.

  • Threat intelligence sharing 

Despite collecting large amounts of information on cyber threats, operators do not share it with other operators.

In an interconnected world, operators can no longer withhold threat intelligence information or function in silos. They must share this information in order to improve security posture and safeguard customers from threats. This could include sharing the latest on emerging threats, best practices, and standardized protocols. The aim is to help operators put a united front to stay ahead of the attackers.

GSMA’s T-ISAC and FASG have already started sharing knowledge and best practices to make networks more secure. They host webinars and share industry experts’ opinions on building a safe environment for operators to exchange intelligence safely.

Such initiatives motivate operators to become more proactive in sharing intelligence with others.

  • SMS Firewalls

Due to the staggering number of application-to-person (A2P) messages from enterprises worldwide, SMS fraud remains a concern. According to Elon Musk, X lost over $60 million yearly due to A2P fraud. Mobile operators are concerned about this loss and have taken precautions to alleviate these issues. One of the solutions used is SMS firewalls.

An SMS firewall acts as a barrier for mobile networks. It screens the incoming and outgoing messages based on algorithms to detect and block malicious messages. This prevents spam and fraud messages from reaching the recipients, saving them from data theft.

  • IoT security 

Every industry – from healthcare to manufacturing- is adopting IoT to connect devices and accelerate innovation. However, the connected devices are susceptible to cyberattacks like malware despite their benefits. A single attack is all it takes for a bad actor to steal sensitive data from the device and halt all business operations.

Mobile operators can address these issues by implementing a device authentication mechanism, zero-trust policy, and end-to-end data encryption. They can also isolate the IoT network from the main infrastructure to prevent attackers from entering the network and impacting critical systems.

As the IoT ecosystem expands, operators must take additional precautions to nip the attacks in the bud. Vodafone, for example, uses traffic management tools to set thresholds and alert customers when they identify a suspicious pattern. This allows operators to provide innovative connectivity solutions without compromising on security.

Conclusion

Mobile operators must constantly balance enhancing security and introducing innovative products. This helps them to meet customer demands, of securing the network from threats.

Combining new mitigation strategies and advanced technologies with AI/ML capabilities can help operators achieve the required balance. It also helps them improve compliance and save cost.

We recommend working with a trustworthy technology partner who can provide the right technology to identify and block threats.

Globe Teleservices, for instance, has been building solutions like Armour and Grentor to protect networks from frauds. Armour uses AI/ML and analytics to prevent voice and SMS fraud. Grentor tracks network user activities to detect and analyze fraud, helping operators protect country networks from bad actors.

Solutions like these help operators take pre-emptive measures and build innovative solutions without compromising security.

If you’ve been looking for solutions to safeguard your network, voice, and SMS from threats, contact us. We’ll be happy to help.

The One “Platform” To Help You Transform Customer Experience

The one factor that distinguishes great companies from mediocre ones is personalization.

Great companies personalize experiences and go beyond transactional relationships to engage with customers and build long-lasting bonds with them.

So, what’s stopping other companies from delivering these elevated experiences?

According to Statista, 80% of companies acknowledge the impact of personalization on customer spending. 62% admit that it has improved loyalty and retention.

Yet, due to fragmented data from disparate sources, most companies are unable to customize.

It’s apparent that companies need a comprehensive view of their audience to understand their needs and tailor interactions.

However, the increasing touchpoints make it hard for them to gather, analyze, and act on the data.

That’s where the Customer Data Platform (CDP) comes to the rescue.

What Is A Customer Data Platform?

A Customer Data Platform (CDP) is a software solution that collects and organizes data from different sources to build a single customer profile. It collects the customer’s identity, lifestyle, as well as behavioral and aspirational data from sources like CRM, social media, websites, and PoS systems. This detailed data enables companies to create comprehensive customer profiles, individualize experiences, predict trends, and accelerate decision-making. It’s called a platform because it serves as a unifying frame for the entire range of applications and solutions that need to access customer data to drive action.

Why Use CDPs?

A CDP can deliver multiple benefits:

  • Unifies data

CDPs use SDKs and APIs to pull data from disparate sources into a single platform. It creates a customer profile containing Personable Identifiable Information (PII) such as the customer’s name, address, email ID, etc. The unified customer profile can be used by marketing, sales, product management, and customer support teams to improve customer experience.

  • Improves personalization

Besides PII, CDPs also capture extra insights like browsing history, website visits, and social media activity. This valuable information enables the sales and marketing teams to understand preferences and buying patterns. It empowers them to customize product recommendations and create targeted marketing campaigns to increase engagement. More importantly, the support team can leverage this data to tailor customer interactions. A cohesive, hyper-personalized approach can help companies boost customer retention, repeat purchases, and reduce churn.

  • Makes compliance easier

Companies must adhere to regulations like the General Data Protection Regulation (GDPR) to build customer trust and avoid legal hassles. The centralized platforms of CDPs can help companies collect and manage all the data in a single location. It will also protect the PII details and audit them regularly. By storing all information in one place, a company can easily grant access to customers to view it upon request. This will help companies improve transparency, protect customers’ privacy, and maintain compliance.

  • Supports data-driven decision-making

In a fast-paced business landscape, companies have to make quick business decisions. For that, they need access to real-time data. CDPs can gather real-time information from different sources and provide timely insights on customer behavior and market demands. Such rich information can help decision-makers forecast trends and behaviors accurately and devise strategies to meet them. CDPs are truly useful in improving decision-making and aiding innovation. It enables companies to accelerate go-to-market strategy and gain a competitive advantage.

How Telecom Operators Can Benefit From CDPs

A telecom operator receives customer first-party data, including PII details, customer usage patterns, travel habits, device preferences, and billing information.

If used correctly, all this information can help improve personalization.

According to McKinsey, telecom operators can boost revenue by 10% and customer engagement by 20-30% through data-driven personalization.

However, only 5% of them are harnessing data to personalize experiences.

That’s why CDPs are so vital for telecom operators. They can gather data about the customer into a unified platform and use it for the following purposes:

  • Personalize subscription plans and offers

Telecom operators can use CDPs to analyze usage patterns and recommend relevant subscription plans. For example, they can suggest unique roaming plans for frequent travelers or internet plans for remote professionals. This will help them deviate from the usual one-size-fits-all offerings and improve retention.

  • Upsell and cross-sell plans

CDPs offer a complete view of usage patterns, allowing operators to cross-sell or upsell relevant packages. For instance, they recommend location-specific data and voice call plans to frequent travelers and higher data plans to streaming users. This helps operators increase sales and drive revenue.

  • Reduce churn and retain customers

With the help of CDPs, operators can categorize users based on their activity and engagement levels and launch targeted campaigns. For instance, they can send renewal notifications to expiring subscriptions and display attractive data and voice packages to new customers. These individualized campaigns can reduce churn and increase retention.

  • Improve compliance

There’s a thin line between personalization and privacy violation. Telecom operators should be careful not to cross that fine line. A data breach or privacy violation could lead to irreparable damages to the operator’s reputation and revenue loss. CDPs can help operators adhere to compliance rules like GDPR. By breaking down silos, it unifies information, improving transparency and efficiency in data management. It can help operators establish data governance standards, improve access control, and track suspicious activities. It acts as a single source of truth and provides more visibility on how data is stored, accessed, and handled. It makes monitoring and tracking efficient.

How Can Telecom Operators Enable Innovation With CDPs?

The telecom industry is evolving rapidly, making it increasingly complex for operators to differentiate themselves. It has become even more challenging for them, with the Millennials and Gen Z becoming the primary user base. They expect individualized experiences from their telecom operators.

Thus, companies need to devise unique initiatives to engage with them. For example, they could offer micro-finance for device purchases or do something as simple as streamlining the digital onboarding process.

CDPs help operators enable innovation #ei, offering valuable insights into customer behavior.

It’s an excellent technology to retain your users, earn more revenue, and grow.

To know more about how CDPs and other technologies can benefit your business, contact us.

 

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