Category: Customer Engagement

Balancing Cost and QoS in International Calls

The advent of high-speed 5G internet presents both challenges and opportunities for global telecom players. In an increasingly competitive market, telecom players are emphasising customer retention more than acquiring new customers. This has put the focus on the importance of Quality of Service (QoS) in international voice communication for enterprises.

High-speed communication in the form of voice, video, and multimedia requires telecom providers to guarantee a consistent level of QoS for their customers. After all, call quality has a direct impact on customer experience (CX). Majority of the consumers view CX as a major factor when selecting their telecom service provider. They are even willing to spend more for an exceptional CX. On the flip side, however, they can be proactive in switching brands after a poor experience.

That brings us to the question – what are the current challenges facing telecom providers in improving their QoS?

Let’s discuss them in the following section.

5 QoS Challenges in International Communication

Despite the advancement in business communication, voice-based communication is still relevant for customer-centric enterprises.

Here are 5 QoS-related challenges associated with international communication:

1. Real-Time Call Monitoring

As a business practice, real-time call monitoring enables organizations to improve call quality as well as measure the efficiency of customer response. For instance, call monitoring in customer support teams is used to ensure quality assurance and train new customer support executives.

Additionally, with real-time call monitoring, organisations can leverage speech analytics to improve the customer experience. However, the challenge lies in implementing a cost-efficient call monitoring solution for overall business success.

2. Fraud Detection

Fraud calls or phone spam is another major challenge in the voice communication domain. In 2022, scam victims in Singapore were duped of S$660.7 million (up from S$632 million in 2021).

In recent years, voice-based phishing (or vishing) has been deployed by cybercriminals to extract sensitive information from the victims. According to a report, in March 2022, organizations experienced the highest number of vishing attacks ever recorded, surpassing the previous record set in September 2021. Vishing is also directed at enterprises and their employees to obtain vital account-related information.

3. Integrating Multiple Communication Channels

For effective customer retention, organizations need to maintain consistency across different communication channels and touchpoints. Besides voice communication, today’s customers have access to other communication channels, including email, chat, social media, and more.

To that end, organizations need to efficiently integrate and coordinate their customer communication channels. Through proper integration, they can ensure consistent CX and avoid any duplication. By leveraging data-driven insights from these channels, enterprises can also improve their communication strategy and personalize customer interactions.

4. High Latency

A January 2021 survey found that business leaders prioritise call latency over speed. 9 out of every 10 business executives believe that business success depends more on low latency.

High call latency can easily impact call quality, thus frustrating both consumers and business executives. More profoundly, it can cause delays in voice communication and adversely impact customer experience.

To improve latency-related challenges, organizations must consider the following measures:

  • Upgrading their existing call infrastructure and communication devices
  • Improving their call routing system
  • Choosing the right telecom service provider
5. Cost Management

The latest telecom statistics stress that 77% of consumers believe a phone call is the best way to get answers to their queries. Also, 65% of consumers prefer to contact a business by phone.

With the increasing adoption of voice communication tools, companies are incurring more costs with their legacy communication equipment and tools.

Here are some of the cost-related challenges that enterprises face:

  • Upgrading and replacing their communication equipment and hardware devices
  • Increased time and money spent by enterprises in addressing customer concerns and queries
  • A shortage of skilled communication specialists adds to an organization’s hiring and training costs
How Can We Help in Balancing Cost and QoS in International Calls

Even with the proliferation of other digital communication channels, voice communication tools remain relevant for customer-facing enterprises. The challenge for enterprises is to balance their QoS with the cost factor.

Globe Teleservices  has designed and implemented international  voice communications  for businesses across the globe. Our voice-based solutions have enabled our customers to centralize their customer communication, integrate with multiple channels, and optimize voice calls anywhere in the world.

Our integrated voice platform offers multiple business benefits, including:

  • Cost-effectiveness – with affordable international calls at optimum call quality
  • Quality assurance – driven by global partnerships and dynamic call routing capabilities
  • Anti-fraud management – achieved by the use of business intelligence (BI) for monitoring network traffic
  • Dynamic routing and analytics – with low-cost best quality routing (LCBQR) services for both telecom retailers and operators

Are you looking for a cost-effective mode to improve the quality of service in international calls? Let us help you.  Get in touch with us today!

The Modern Technologies Coming Together to Elevate Customer Experience in The Telecom Sector

Delivering products and services to the customers of today in a way that best suits them has become a top priority of today’s telecom C-suite. But as customer journeys become increasingly complex and expectations surge, enhancing customer experiences is no longer straightforward.

Read on to know why customer experience has become so crucial and the role technologies play in driving better engagement.

Customer experience has become a competitive differentiator for the telecom sector

In this customer-centric era, enterprises are increasingly recognizing that their businesses must prioritize customer needs.

Customer loyalty is no longer dependent on brand value, product capabilities, or low prices as much as it is on quality of service. As the telecom industry evolves with new trends, norms, and standards, customer experience has become a crucial factor for telecom success.

With users increasingly working from home, they demand high uptime, reliability, and availability of networks. They are quick to change operators if they are not satisfied with the quality or level of service offered. Catering to customer needs offers telecom providers opportunities to meet expectations, deliver services promptly, and preempt challenges affecting customer satisfaction.

Building cutting-edge telecom products, optimizing services, and providing positive customer experiences enable telcos to enhance customer loyalty. A good customer experience also ensures significant economic and strategic advantages for telecom providers. They open doors to better cross-sell and upsell opportunities while introducing new streams of revenue for the business. In the long run, a good customer experience translates into happier customers, better margins, and a stronger market position.

But there are many challenges telecom providers encounter along the way 

A high-quality customer experience guarantees better customer loyalty and retention. But for telecom providers, continuously acclimatizing to new and higher expectations from users streaming their favorite TV series on online streaming platforms isn’t easy. With any time, anywhere access and connectivity becoming a requisite, there are many challenges telecom providers encounter along the way:

  • Addressing security challenges: With telecom customers extremely susceptible to modern-day frauds and attacks, the many shortcomings in enterprise data security initiatives put customer experience at risk. As social engineering threats become increasingly prevalent, the absence of robust fraud detection solutions makes addressing security concerns a huge challenge.
  • Driving omnichannel consistency: Another challenge telecom providers face in enhancing customer experience is enabling and sustaining omnichannel consistency. With telecom customers using an array of channels for collaboration, work, and entertainment purposes, it becomes difficult to achieve faster, safer, and smarter communication.
  • Meeting regulatory requirements: The inability of telecom providers to meet evolving regulatory and compliance requirements also impacts the customer experience in the long run. Lack of authentication or tracking makes it difficult to prevent regulatory oversights during communications. At the same time, telcos face a tough time identifying unethical practices by telemarketers and/or recording their activities.
How modern technologies come together to make the customer experience better

New technologies facilitate seamless and consistent telecom customer journeys, allowing for personalized experiences and interactions across multiple channels.

Let’s look at 5 such technologies that can enable telcos to increase agility and provide the intuitive experiences that their customers have become accustomed to:

  1. Automation: Automation offers several ways to boost omnichannel engagement and customer experience. Automating error-prone, mundane, and repetitive tasks can enable telecom providers to focus on strategic initiatives that improve customer acquisition and loyalty rates. From streamlining and tracking conversions to automating customer responses – technology works wonders to remove friction points and nurture relationships. In a February 2022 survey of global marketers, 43% cited improved customer experience as the top advantage of marketing automation.
  2. Data analytics: Data analytics can play a huge role in personalizing customer experiences. According to a report, 90% of executives worldwide leverage data analytics to enhance their customer experience. In-depth customer analytics across social media interactions, past behavior, and current sentiments can enable telecom providers to identify the latest trends and expectations. By knowing what customers love, analytics can empower telcos to build the right products, offer the right services, and craft the right experiences. In the long run, this can help enhance customer lifecycle journeys for the best upselling and cross-selling experiences.
  3. Digital document processing: The use of digital technologies for document processing can streamline the customer onboarding process. Instead of manually entering customer details into digital systems, telecom providers can make use of processing systems to feed and process customer information. This can enable quicker and more accurate information retrieval from customer forms. Intelligent character and pattern recognition using machine learning can further make the customer onboarding process smart, effective, and error-free.
  4. Security: Embracing security solutions that are powerful without being intrusive will also go a long way in enhancing customer satisfaction. With the right security controls in place, providers can address evolving security challenges while keeping their voice channel and messaging environments secure. For instance, state-of-the-art fraud detection and analytics systems allow telecom providers to validate numbers, route calls, and prevent unauthorized access to sensitive data. This can also help them protect their network subscribers, proactively track frauds, and eliminate threats in time.
  5. Blockchain: Blockchain technology is a great way for telcos to authenticate and track events to prevent regulatory oversights during communications. The technology can be used to identify telemarketers and record their activity across channels. Blockchain can also make audits simple and allow for real-time consent management – thus scrubbing unsolicited commercial communications (UCC) across messaging networks.

For telecom providers, engaging and seamless customer experiences provide the greatest potential to increase profits. If you want to shape the modern telecom landscape, you must integrate technology into your business operations and build the right foundation of quality, efficiency, and security.

This is Who We Are – A Glimpse of the Culture That Drives GTS!

132 months

573 weeks

4015 days

96360 hours

That’s 11 years of working together and achieving excellence. The Globe Teleservices (GTS) team achieved this milestone in February 2023. This has largely been possible due to the continued efforts and faith of our employees, customers, and business partners.

As a solution provider for the telecom industry, we have served our customers with the best telecom and voice communication products over the years. Besides our technical expertise, our organizational culture is what drives innovation and keeps us together.

Here’s a glimpse into the working culture that is driving the business success of GTS.

4 Qualities That Make GTS Successful

At Globe Teleservices, we believe in the mantra that “communication is the key driver of an enterprise’s growth.” Over the last 11 years, we have also followed this mantra for our organizational success.

Here are 4 qualities that have set us apart – and ahead – of other telecom solution providers:

1. Strong Leadership Skills

At GTS, we are blessed with a forward-thinking leadership team that brings a mix of creativity, passion, and technical prowess to building our future. Our leadership team loves to work with employees and create the next generation of business leaders.

With nearly 9 years of service, Pallavi Kudtarkar has been the face of women empowerment at GTS. As the executive director, Pallavi believes that “Success is a journey and not a destination.”

Our Chief Business Officer (CBO), Sudip Chatterjee, recently posted that “a product does not make a solution, a solution makes a product.”

These are some of the leadership beliefs and mantras making a difference to all our stakeholders be it  our employees, investors, customers, or online communities.

2. Diversity, Equality & Inclusion

At GTS, we pride ourselves in celebrating different cultures and a different employee mindset, which delivers creativity to our work. Our business leaders work closely with the human resource team in nurturing diverse skills and creating an all-inclusive work environment – where everyone is empowered to express their thoughts.

Be it Diwali, Thanksgiving, or any cultural festival, we celebrate every occasion with the entire workforce. Through our collective engagement, we ensure there is no “boring” day in the GTS workplace.

As the executive director, Pallavi has personally “committed to being equitable and just in all her actions.” She believes that “women are the catalyst of change in society, and it’s important to create a future where everyone can succeed and thrive.”

3. Creative Workspace

We believe that organizations must have a creative and energetic workspace to provide the best products and services to their clients. Besides celebrating different cultures, we engage our employees in team-building activities that promote mutual trust and collaboration. Be it at any location, we have designed our workspaces for:

  • Creative ideas
  • Effective brainstorming sessions
  • Problem-solving meetings

At GTS, we also believe that healthy employees can contribute to a creative workspace. Every year, we conduct pre-health check-ups to ensure that our employees are in the best shape. Through our annual sports event, we encourage our employees to get physically active and strong by participation.

4. Awards & Recognition

As part of our healthy working culture, we believe in recognizing the efforts of our top performers and innovators. Every month, we identify and reward the “Employee of the Month” for their hard work and creativity. We also hand out a special “Star Performer of the Year” to a special employee.

As Pallavi puts it explicitly, “something can always be better, and nothing is ever complete.” We use awards and recognition to encourage our employees to improve and promote healthy competition – without any work stress.

Besides employee awards, GTS also participates in various telecom events and webinars that highlight the latest industry and technology trends. Through these events, our executives interact with leading industry professionals from across the globe.

Conclusion

Through this blog, we have provided a small “glimpse” into the organizational culture at Globe Teleservices that has been integral to our continued success for the last 11 years. We have looked at some of the organizational qualities that have kept us at the forefront of telecom solutions.

Partnering with us means that you’re working with the pioneers of smart communications. Our technical team can closely work with you on realising success with your next-gen telecom solution. Interested in learning more? Get in touch with our experts today!

A Modern Vision of an Enterprise Communication System on the Cloud

Over the years, enterprise communication tools have constantly evolved in both form and technology. During the COVID-19 pandemic, organizations quickly embraced the cloud platform for their communication and collaboration needs. In fact, in the year 2020, 61% of businesses migrated to the cloud and have since not looked back.

As it stands, the global market for cloud communication tools will grow to $22.4 billion by 2028, up from $4.63 billion in 2021.

But what’s driving the growing adoption of cloud communication today?

Notably, after reaching 1 billion subscriptions in 2022, 5G technology is expected to boost cloud communication. Also, Gartner predicts that AI-powered chatbots will emerge as the primary channel for customer service by 2027.

At the same time, it’s noteworthy that organizations face various challenges with their existing communication infrastructure. Let’s discuss them and outline the benefits of an enterprise communication system on the cloud.

Current Challenges in Enterprise Communication

Effective enterprise communication can either make or break the business. It can improve work-related productivity among employees, increasing efficiency and profitability.

Here are some existing challenges that are currently hindering enterprise communication:

1. Non-Standardised Communication Strategy

Companies without a standardized communication strategy are unable to address questions such as:

  • How should communication flow between employees at the same level?
  • How should company updates be delivered to employees – internal calls or official emails?

Large enterprises require a strategic approach to communication between the leadership team and employees.

2. Outdated Technology

Businesses often adapt slowly to the latest technologies in their communication strategy. This, again, poses numerous challenges, such as low employee engagement and inefficient sharing of real-time business information.

As enterprises switch to the remote working model, they cannot sustain their business using outdated communication tools and technologies. For instance, companies use email tools as the primary mode of enterprise communication. While they work great for external customer communication, they’re not so effective for internal communication.

3. Overload of Information

Information overload is among the leading challenges facing enterprise communication. To improve employee engagement, organisations must regularly inform their workforce about important business decisions and policies. However, this can also lead to unnecessary information overload in the form of unread emails and information that is not relevant to their work.

Additionally, constant team meetings or emails can impact the workforce’s time and productivity.

4. Organisational Silos

Organisational silos (or poor cross-functional collaboration) are another communication-related challenge for most enterprises. Effectively, this means organisations have multiple functions that fail to share information with other departments. Lack of cross-functional communication can ultimately lead to customer complaints and loss of revenue.

How does cloud communication address these challenges? Let’s discuss.

Benefits of Cloud Communication Systems

A cloud-based communication system is the best solution for enterprises looking for business agility and cost-effective communication with customers and employees.

Here are some of the cloud communication capabilities that can benefit enterprises of all sizes:

1. Designed for Remote Working

The future of the workplace is no longer restrained to any location. For organizations adopting the “work-from-home” model, work doesn’t take place within any office or cubicle. With cloud communication tools like internet phones, instant chats, and video conferencing, the geographical location of users does not matter anymore. For example, a cloud-powered VoIP system can facilitate communication with its plugin functionality.

2. Centralised Communication System

Organizations waste both time and productivity working with disparate communication tools that are not easy to learn. On cloud platforms, organizations can build a single centralized system that can reduce wasted time and efficiency. Safe to say, employees have a streamlined experience with a single communication platform, which can also boost their engagement and productivity.

3. Unified Communication Across Platforms

Enterprise-level companies need to communicate using more than voice. For example, communication platforms can include video-calling, voice connectivity, and text messaging. Cloud communication enables unified communication by integrating all these capabilities as a single service.

4. Streamlined Communication Between Departments

Using cloud-based tools, organizations can now streamline collaboration between departments or business functions. This effectively eliminates silos and encourages information sharing. For example, the cloud-powered UCaaS application serves all communication needs by tracking conversations and collaboration among bigger teams.

The Way Forward with Cloud Connect

Effective communication is the cornerstone of realising business success in any industry domain. To this effect, outdated communication tools are among the leading challenges facing business enterprises.

As a telecom solution provider, Globe Teleservices (or GTS) has developed Cloud Connect — a smart communication tool for enterprise customers. With this solution, organizations can set up a “virtual” office space in any remote location across the globe. Some of our cloud-powered products include local number service, mobile-based local number service, and unified communication.

Looking to implement the next-generation enterprise communication system on the cloud? Get in touch with our experts today!

 

The Essential Qualities To Look For in a Top-Notch Interconnects Provider

The market for global high-speed interconnects is estimated to reach $39.14 million by the end of 2023, increasing at a CAGR of 9% over the forecast period.

As most in the telecom business know, these interlinks are tangible connections, cables, and interfaces that allow information and data to flow seamlessly within complicated systems. They act as vital linkages between numerous components and devices, allowing communication, data transfer, and messages. Their importance arises from their capacity to maintain continuous connectivity, excellent performance, and dependable operation inside complex systems, as international telecom networks undeniably are.

A poorly constructed structure can cause a variety of problems that will plague your system from start to finish, so you want to make sure you’re picking the best provider out there.

This article discovers what qualities you should look for while selecting an interconnects provider:

The report rates the various solution providers across over 30 KPIs. Over the past decade, Rocco has adopted a market research approach based on:

Cost-Effectiveness

The best way of assessing the cost-effectiveness of your provider is to examine their value proposition. Consider the track record of the solutions, the warranty terms, and any additional services or support offered. Even though the cost may be slightly greater, a top-tier provider will offer interconnects that deliver long-term value and deep reliability.

While the overall cost is crucial, it is also critical to guarantee that the connections facilitated fulfil the requisite quality, dependability, and durability standards. When analysing overall cost efficiency, consider the total cost of ownership, which includes considerations such as upkeep, alternate options, and downtime support. For example, at Globe Teleservices, we provide our customers with premium assistance in making economical international calls without sacrificing call quality and overall performance.

Experience, Specialization, and Global Presence

Choosing a top-tier interconnects provider should include taking into account their years of industry experience. A long-standing presence illustrates a provider’s capacity to adapt to new technology and industry demands. It demonstrates their ability to overcome obstacles, build expertise, and sustain their firm over time.

Also, be sure to examine their track record by looking through case studies or success stories that demonstrate their experience in the industry. Next, look for a company that specialises in connectivity solutions for the telecom industry. This specialization demonstrates their in-depth knowledge in connecting technology and, therefore, the likelihood that they will be able to offer an effective solution.

Of course, consider whether they have a presence in international markets, such as Africa, Asia, Europe, and America, alongside their interconnects with global telecom providers. Overall, choose providers that have been at it for a while, as this means they have learned how to overcome the difficulties of this industry.

For this, look for client testimonials, reviews, or references to determine how they are regarded for customer satisfaction. Positive feedback demonstrates their dedication to quality and customer service.

Emphasis on Security

It is critical to evaluate the adherence to quality standards when selecting a top-tier telecom company. They must reflect their dedication to sustaining high-quality communication and standards across their whole operation.

Of course, different industries have their own set of criteria and regulations that interconnects must follow. The provider should show full awareness of these needs, as well as a track record of satisfying industry-specific standards.

When evaluating the quality of their services, be sure to ask these questions:

  • Do they ensure low latency for voice calls for better call quality?
  • What’s their approach to ensure the best high-quality international routes?
  • Do their solutions facilitate live quality assurance?

When it comes to the concept of “quality”, the company should ensure uninterrupted high-quality communication.

Support

They should be knowledgeable about the products they provide to be able to provide expert guidance and assistance. Whether it’s helping with product selection, troubleshooting problems, or making recommendations, the provider’s technical professionals should be accessible and dependable resources.

In concrete terms, evaluate the provider based on these questions:

  • Do they provide 24/7 NOC support?
  • How easily reachable are they?
  • What’s their response time for support requests?
  • Do they provide any aid for diagnostic and troubleshooting?
  • Do their support staff provide product training?
  • What level of technical support is facilitated?
Wrapping Up

The best service providers should not only offer top-notch solutions, but should also have a presence in international markets, adhere to security standards, provide 24/7 support, and ensure quality communication.

At Globe Teleservices, we provide our customers with the best-derived rates and help them enhance international voice communications. Learn more about our smart voice solutions here.

 

Do telecom companies have a customer experience problem

Telecom companies are facing a deluge of modern-day challenges: right from intense competition to the inability of their legacy infrastructure to keep up with the pace of disruption. While these challenges certainly impact the overall bottom line; another realm of the business that is constantly affected is customer experience.

With high-speed and high-quality communication services becoming a basic requirement – both in personal and professional spheres – telcos are increasingly finding it difficult to drive seamless customer experiences.

The CX challenges plaguing the telecom industry

The telecommunications industry has, traditionally, operated in a siloed manner, focusing only on a standard set of processes and technologies. But in today’s digital era, as new trends constantly enter the market, this must change. Telcos have to make substantial progress toward augmenting their network capacity to meet the constant demand for higher-speed networks. But this is easier said than done.

In 2022, and beyond, the industry will be confronted with new challenges (and opportunities) presented primarily by:

  • The dynamic regulatory and legislative environment that demands stringent regulations to be met
  • The constant emergence of new technological innovations like IoT, 5G, and edge that have to be embraced to drive value
  • An evolving competitive environment https://www.globeteleservices.com/iot-in-the-age-of-5g-opportunities-and-threats/where new-age, digitally-savvy players are mushrooming at an accelerated pace
  • The huge list of options consumers have in purchasing and consuming high-quality communication and internet services from wireless and satellite providers
  • The presence of siloed and rigid legacy systems that are not only difficult to operate but also difficult to manage, maintain, and integrate
  • The growing instances of mobile and cybersecurity attacks that require a thorough and detailed reassessment of security and risk management practices

These challenges directly (or indirectly) impact telcos’ ability to deliver an omnichannel customer experience – regardless of the device, network, or geography. At the same time, manual ways of operating the business and the over-reliance on proprietary systems make forecasting customer needs and delivering personalized services across the customer lifecycle a perennial challenge.

Solutions to focus on

As the digital age demands instant service gratification, consumers have extremely high expectations. Although customer service has always been critical to building and maintaining a competitive edge in the extremely crowded telecom market, with new norms and new economic conditions coming into play, the only way to sustain customer satisfaction and reduce churn is by meeting these expectations.

In today’s post-pandemic era, winning customer trust and loyalty is a totally different ball game, and depends entirely on the quality of service and level of satisfaction. As the pandemic accelerates the adoption of digital channels, seamless customer experiences have become vital. This is especially true as people work from their homes and require reliable service and support 24×7. At the same time, with autonomous vehicles, smart factories, and remote energy grids requiring top-notch, high-bandwidth communication services, it is time for telcos to move from being reactive to proactive. They must make sense of the billions of data points – to meet customer expectations of easy, fast, and first-time-right services.

Right from personalized offerings to efficient device management, quick customer service turnaround to high bandwidth connections – delivering unmatched customer experiences requires telcos to focus on the right solutions and platforms. Here are some tips:

  • Build a robust customer experience strategy: The first step in delivering seamless customer experiences is by building a robust customer experience strategy that takes into account consumption patterns. Understanding how consumers engage with telecom providers and how they consume services can help in charting out a plan for how and where they should be engaged for maximum satisfaction.
  • Invest in a modern customer data platform: Investing in a modern customer data platform that brings offline and online data from different sources into a unified location can aid in meeting telecom service expectations. Since all customer data is easily accessible, telcos can have a single and updated view of the customer journey and curate solutions and bundles that best meet their needs and preferences.
  • Enable seamless customer journeys: Constantly collecting customer data across the lifecycle and analysing it to offer the best products that match unique preferences is a great way to enable seamless customer journey experiences. Using this data, telcos can engage with customers in the most personalized manner and deliver services that are modern, relevant, and up-to-date.
  • Leverage AI innovations: Modern AI-based systems offer capabilities that can be leveraged to further optimize customer experiences. By measuring emotional and behavioural customer responses to product experiences, these systems can aid in turning emotions into actionable insights that can then be used by telcos to solve problems and drive better results.

In today’s digital era, it is not the number or variety of telecom services offered that matter; customer experience is gradually becoming the only competitive differentiator – as the demand for high-quality, high-speed internet connections surges. As telcos look to disrupt the extremely competitive marketplace, providing an exceptional customer experience across a variety of systems and customer touchpoints is a top business priority.

To deliver superior telecom customer experiences that aid in the consumption of more services, telcos must invest in the right solutions and platforms. This will not only help them in delivering services quickly but also in cross-selling and upselling new services – as and when they are launched. They can adjust to new trends, keep up with the pace of the competition, and continue to serve customers with the same speed and efficiency.

 

Why it’s Time for Telecom Companies to Modernize their Tech Strategy

Telecom companies have come a long way from the days when they provided basic telephony services. This sector is now a ~$1.5 trillion market that makes all communication possible. This sector is now providing internet services, mobile enablement, and network services and fulfilling the soaring demand for digital services. As customer demands evolve, this sector has to evolve and embrace new technologies too. It must modernize its tech strategy to leverage the multiple opportunities in the market and improve profitability while innovating to deliver greater value to consumers and businesses.

Telecom companies have identified the need for digital transformation to drive competitiveness in today’s complex business environment. However, legacy technology is severely impeding their capacity to pursue a digital-centric future with 70% of telcos struggling to integrate digital channels while others express concern over data security, short-term profit loss, and poor customer experience.

Updating legacy technology makes sense because telcos now must:

Leverage new, cutting-edge technologies to drive competitive differentiation

Giving legacy technology an overhaul is essential to drive competitive differentiation in a cut-throat business environment. Technologies such as AI, M2M, and big data have the potential to disrupt the telecom landscape and enable those operating in this space to improve their business opportunities, increase their customer base, and improve brand recognition opportunities in the face of rising competition from OTT platforms.

While a complete overhaul of the legacy systems might seem improbable at first, building a strategy that enables the gradual adoption of these technologies through applications and processes is a good starting point.

Identify new revenue streams

Increasing competitiveness demands telecom providers proactively identify and capitalize on new revenue streams. At the same time, it is equally important to identify and plug revenue leaks. Legacy technologies and systems are usually siloed and fail to provide a comprehensive 365-degree view of all revenue interactions.

Modern-day technology applications come to the rescue here and provide comprehensive, data-backed insights into performance, areas of improvement, and new revenue streams. This becomes essential since MVNOs are facing stiff competition not only amongst themselves but also from the rising proliferation of OTT providers.

Elevate customer experience

Driving elevated customer experience is another frontier to conquer for telecom operators be it by improving service and driving personalization or making the right product or service offerings.

Modern-day technologies, for example, can help telecom operators upsurge their revenues on SMPP Bulk Messaging, reduce operational costs, and enhance the customer experience. Using the right technology infrastructure, telcos can also elevate enterprise customer experiences by ensuring that the business connects with the customer more seamlessly.

Offering capabilities such as 5G, robust A2P messaging, or enabling RICH messaging also needs a technology upgrade as legacy technologies are not capable of handling the demands of these services.

Drive security and compliance

Given the increasingly complex regulatory and compliance landscape, telecom providers need to drive greater data security. That apart, telecom companies must also work towards improving their security posture to address grey routes and making the network safe as enterprises move towards hybrid work and mobile payments adoption accelerates.

Legacy networks and tech stacks are now unsuited to meet the needs of an expanding threat landscape. Network security attacks, for example, have been a point of concern and remain so in the face of rising cybersecurity threats. Network virtualization is in fact, imperative to thrive in today’s threat landscape to allow operators network slicing to separate network resources and guarantee greater security.

Proactive route testing, home routing, and re-routing capabilities are also essential to improve the security posture. It helps operators analyze the information exchange between two parties and identify discrepancies that reveal suspect routes and direct proactive attention to the same.

Address enterprise needs proactively

Enterprise needs are changing as the world of work continues to experience constant disruption. Digital transformation for telecom operators thus becomes non-negotiable if they want to improve their topline and fulfil the demands of the new normal.

Telecom companies now need to address enterprise unified communication needs along with the usual suspects of connectivity and messaging and develop their capabilities to provide greater customization across services.

Whether it is enabling e-KYC, improving security, providing customized billing, etc.- they need new technologies such as AI and ensure that their IT systems can adapt to the changing needs. Legacy technologies and systems, given their monolithic nature, make it harder to drive agility in today’s fast-paced business environment.

Telecom companies need to identify how they will integrate with legacy technologies to leverage the advantages that new technologies and digital transformation offer. Telecom companies have experienced the greatest challenge in a generation where they have to keep businesses and individuals connected while meeting unprecedented demand for connectivity. Moving along the path of digital transformation and updating the legacy stack is the only way forward.

 

The Massive Enterprise Opportunity For The Telecom Sector

The telecom industry has historically been focused on individual consumers who consume a bunch of services including voice, video, Internet, and other communication services. But almost every telecom company now finds the B2C market saturated, with little or no scope for differentiation or driving long-term innovation. The current challenges of the B2C market are a great driver to turn towards the B2B landscape to target large-scale enterprise customers to capture a bigger market share and achieve higher revenue.

The enterprise opportunity

Most global telecommunication carriers are largely focused on capturing growth in the consumer segment. But increasingly saturating mobile markets, the constant disruption from OTT providers, and growing price wars have put the B2C market under immense pressure.

Although large enterprise customers already have established, long-term contracts with Cisco, AT&T, Dell, and others for wired connectivity and Microsoft, AWS, Google, and others for cloud connectivity, there is sufficient room for a telecom service provider to provide the backbone for these solutions. This is in addition to the increasing demand for robust connectivity by the small and medium enterprise clients that presents a massive growth opportunity for telecom providers. This is especially evident in today’s post-pandemic age, where almost every business is looking to go digital.

But it’s not just higher growth rates that are enticing; along with growth, telcos also stand the chance of improving their profit margins, especially as digitally-savvy, new-age companies are willing to pay more for modern and differentiated services. As data services act as the foundation on which a broader Information and Communications Technology portfolio can be built, they present a great starting point for telcos to venture into the B2B world via the delivery of Managed, IoT, and unified communications and security services.

The benefits for enterprise customers

In the extremely crowded and competitive telecom market, enterprise customers offer a huge opportunity to drive business-wide transformation. As revenues across the B2C segment slowly stagnate, the B2B market acts as a treasure trove of opportunities, especially in today’s age of hybrid work.

As a massive number of enterprises across the world now leverage the hybrid workplace model to run their business, they find themselves struggling to keep up with the pace of modernization. The presence of outdated legacy systems and siloed tools restrict them from efficiently running their operations, while also hampering the experience employees and customers have with the business.

Although telecom providers have always been laser-focused on consumers to grow revenue through individual and residential services, as the pressure to digitalize intensifies post-pandemic, telecom companies can drive exceptional growth and success by targeting the enterprise customer, allowing them to:

  • Re-architect, refactor or replace complex legacy communications networks and systems
  • Move away from wired networks toward more efficient and scalable wireless options
  • Reduce the cost and complexity of managing rigid systems and bring innovations into the market
  • Enhance the ability of the enterprise network to combat threats while protecting the business, employees, and customers from cyberattacks
  • Improve the speed and efficiency with which enterprises within the business as well as with customers and partners
  • Meet service delivery requests in a way that best meets end-user expectations
The benefits for telcos

Telcos seeking to establish direct and strong relationships with enterprise customers have several reasons to now venture into the B2B market to sell modern and innovative services and fundamentally disrupt existing offerings. Leveraging agile and digital savvy tools can aid in creating new kinds of customer-centric solutions and bring them to market at an unprecedented pace.

Migrating to the B2B space is not only a good way to expand the footprint and enhance digital connectivity; it is also becoming a crucial element of business strategy and operations. Here are 3 reasons why it’s time for telecom companies to leverage the massive enterprise opportunity:

  • Drive innovation across industries: Unlike with individual customers where opportunities for innovation and scalability are limited, with enterprise customers, telcos can drive innovation that scales across industries. Telcos that capitalize on trends like 5G can enable manufacturers to more efficiently support critical applications, energy companies to remotely monitor their grids, healthcare agencies to deliver intelligent healthcare, and more. Other options include seamlessly bringing together M2M, Big Data, and AI to create a new world of business messaging. The ability to scale innovation across industries is a great way to seamlessly expand its footprint in the B2B space and boost revenue.
  • Exploit the as-a-service model: With the demand for SaaS-based offerings constantly surging, the enterprise market offers a great chance for telecom companies to keep up with the demand. As companies across manufacturing, retail, education etc. seek greater connectivity, speed, and efficiency, the as-a-service model is a great way to deliver top-notch cloud, IoT, edge computing, Unified Communications, and other advanced communications services to take the business to the next level.
  • Offer better platforms and bundles: The enterprise market also allows telecom companies to enhance their reach through the delivery of better platforms and bundles. For instance, telecom companies that offer connectivity services to a car manufacturer can also provide bundled services for consumers’ personal devices such as their phones and tablets. These bundled services can not only improve compatibility; they can also streamline the end-user experience.

For an industry that has largely targeted only individual consumers, the enterprise market offers a great opportunity for telcos to expand market share, reach new customers, and drive higher revenue. Although the concept is relatively new, prioritizing digital connectivity to conduct business operations should be a top priority for telecom companies in the coming years, especially as robust connectivity infrastructure has now become the backbone for smooth, resilient, and efficient business execution. Moving to the enterprise can not only aid in maximizing profits; it can also empower telcos to capture the low-hanging fruit and build a framework for continuous evolution and transformation.

 

A Look Back at the Movers and Shakers at MWC 2022

The MWC Barcelona 2022 welcomed 61,000 physical attendees this year and we are happy to report that we contributed to this number. It was a phenomenal experience being a part of all the buzz and excitement and witnessing it as we used to in the past.

The conference saw thousands of companies from across the globe represent the different facets of the industry. We received the opportunity to sponsor an event organized by Mobile Ecosystem Forum and are happy to report that our event saw great participation.

One of the largest and most influential events for the connectivity industry, this year’s edition saw over 1000 speakers, 1500+ exhibitors, 37 country pavilions. Here is a look at what the key highlights of the event were:

The Metaverse is all around

The tech world has latched on to the Meta concept ever since Facebook rebranded itself as Meta. The conversation around the metaverse has only increased since and it is now being positioned as the next big thing with platforms and services rendered in 3D virtual environments. MWC 2022 saw a rising crescendo with many companies announcing different kinds of Metaverse collaborations. FC Barcelona’s club president Joan Laporta, for example, announced that the sports club would “build its metaverse as part of a strategy to attract new supporters” and leverage the technology to support growth. For telecom companies, this means new opportunities as innovative and immersive solutions emerge and demand robust, quick, and highly-available bandwidth as the enabling infrastructure.

5G connections to witness record growth

The GSMA reported that 5G connections would surpass 1 billion in 2022. This number is expected to reach 2 billion by 2025. By the end of 2025, 5G is expected to represent one in five of the total number of mobile connections.

5G accounts for a larger share of global mobile connections than 3G or 4G has at the same point in their lifecycles. Innovative plans, an increasing number of 5G handset sales, video streaming, and network coverage expansions are some of the key contributors to this growth.

We can now expect to see a greater focus by telecom companies on network capability initiatives to support consumer and enterprise use cases across 5G including 5GmmWave, 5G Advanced, Private networks, etc.

AR, VR, and XR gain momentum

The MWC 2022 also pointed out the rising interest in Augmented Reality and Virtual Reality applications. Supercharged by meta, AR and VR are seeing increasing interest in the consumer space. Advances in computing power and consumer-friendly devices and applications have contributed to the rise of these technologies. These technologies are also finding applications in improving worker safety in industries such as manufacturing, oil, and gas, automobiles, etc where workers need unobtrusive, and hands-free devices to work.

The conference also revealed that Extended Reality (XR) will also come into the AR/VR mix and will roughly generate around generate $1.5 trillion in GDP by 2030, especially as the focus on user experience increases. This is a massive opening for telcos looking to layer business applications on top of their services for greater value add.

Service provider trend updates

The results of the study commissioned by Cavell Group revealed the lasting impact of the pandemic on service providers. The report revealed that one-third of the enterprises would be looking at changing service providers in 2022 as enterprises look at improving ‘band-aid’ responses and move towards enabling a hybrid work environment. Some of the major trends the report identifies are:

  • Service providers are under increased pressure to create new revenue sources and buttress margins and drive differentiation and retention with unified communication assuming strategic priority across enterprises.
  • Distributed video, Unified Communication as a Service (UCaaS), Contact Centre as a Service, and CPaaS (Communications Platform as a Service) services will see increased demand as the need to recreate in-person experiences continues
  • Service providers will have to increase service offerings in data, voice data, and other analytics
The hyperscale and OTT market is expected to become even more competitive in 2022

Enterprises will be looking at tightening up across infrastructures including communication infrastructures to navigate the compliance, security, governance landscape. Ransomware and risk-mitigation solutions will also grow in prominence. These developments will need service providers to become more agile and develop capabilities to deliver new and differentiated service offerings.

The global service provider industry will have to grow and adapt to the changes brought on by the distribution of workforces over the last two years and as threats and opportunities demand a rethinking of the traditional role of the service provider.

In Conclusion

We showcased some new-age solutions in areas like messaging, security, and even AI-led solutions that simplify onboarding for a new age of mobile service provider.

Powerful conversations around edge computing were also a highlight of the event as edge cloud enables architectural innovation to effectively build and evolve the 5G network cost-effectively.

Along with this, there were some major announcements such as Cisco’s Private 5G as-a-Service offer to enterprises to fuel productivity with mass-scale IoT adoption. The MWC also saw a number of product launches and a few big press conferences. Mobile was also at the centre of policy debates as political, regulatory, and telecom leaders debates issues challenging the telecom world and had pertinent conversations regarding economic recovery and creating a more digitally inclusive world.

The MWC 2022 saw some powerful discussions and keynotes and some phenomenal innovations. There was, however, a resonating theme across conversations amongst industry leaders – that mobile technology has been driving transformation. The MWC provides those operating the mobile and communication space a fabulous platform to collaborate, share insights and deliver innovations to drive positive business environments and societal change.

 

The Coming Roller Coaster Ride for Private Networks

The chorus of industry voices is now drawing our attention to the rise of private networks. As the world becomes increasingly smaller owing to rising connectivity, private networks offer the opportunity to further shrink the world of business while ensuring elevated interactions and seamless communication.

Today, high-speed, ultra-reliable, low-latency, high-density, power-efficient, wireless connectivity has become essential for enterprises. As such it hardly comes as a surprise to see enterprises looking for solutions that help them manage their sprawling wireless LAN ecosystems.

Data has also become an essential commodity in the wake of a growing appetite for 5G and WAN connections. Safeguarding data also now emerges as a top priority.

Private networks are becoming uniquely positioned to offer a solution to these challenges. They promise enterprises the capability to keep their data protected while providing the capacity and superior connectivity needed to realize the advantages of technology applications such as M2M and IoT.

What are private networks?

A private network is a telecommunication network that is built and operated by a telecommunication provider and is built specifically for an individual enterprise. These networks are usually deployed on a single site and extended across the length and breadth of the enterprise. Private LTE/5G networks can also help address wide-area network requirements, such as a utility’s need to monitor a transmission network.

While a private network needs similar elements as a public network, these networks are different from public mobile networks in some specific ways. That said, they can capably manage and provide support to the wide-area network requirements of the enterprise while supporting tools acquired from the consumer smartphone market.

The private networks, however, need spectrum. The spectrum can be leased from a carrier or another spectrum owner. These networks also need a virtualized core, be it as proprietary equipment from a vendor or disaggregated hardware and software from one or more different vendors. The core can also be commodity hardware that runs open-source software.

Apart from containing the database of subscribers and SIM management, the core ensures complete control over how and which users connect and their usage parameters. The other functions of the core include traffic shaping, billing and data plan rules, quality of service rules, and network monitoring-related parameters.

Private networks improve speed, latency, privacy, and security for enterprise network operations. This is so because the network traffic stays bounded “on-premise” and does not need to be sent back and forth to a core network in a distant location.

With the world moving towards becoming even more connected than it is today, the growing value of data and increasing data needs of technologies such as IoT, leveraging private networks seems like an attractive next step for enterprises. For telecom providers, this spells tremendous opportunity. They stand to gain as enterprises lean towards high-performing and reliable wireless networking solutions to drive business outcomes.

New factors contributing to the continuing rise of private networks

The role of private networks in enterprise operations is well understood. As we have seen, the use-cases are many and the benefits clear. The interesting thing now is the many new application scenarios, use-cases, and prospective user segments that are emerging to further drive up the buzz around private networks.

The conversation around digital transformation has become increasingly louder. This has changed how data is viewed, stored, collected, and analysed. This is compelling regulators to contemplate and help create an environment that enables responsible usage of data and other public resources in enterprise digital transformation paradigms. Given this, regulators across the globe have to look at models to drive spectrum licensing by taking inspiration from the existing licensing models across Germany, the UK, or the US (shared licensing) model.

The impact of the COVID-19 pandemic also cannot be ignored in contributing to the rising demand in private networks. Schools, districts, municipalities, and other segments that do not fall under the addressable market associated with private networks need digital capabilities. As such they are now looking at deploying private LTE networks to add and leverage digital capabilities that will increase their reach and improve accessibility.

For telecom providers, the focus, so far, has been towards enabling enterprise mobility and WAN networks. However, with telecommunications becoming the lifeblood of the modern enterprise, telecom providers now have ample opportunity to increase their service portfolio and help enterprises embrace digital transformation and keep pace with technological transformations.

However, before we realize the true potential of private networks, telecom providers will have to address the existing network slicing challenges. Network slicing is one of the most compelling capabilities promised by 5G. Telcos will have to identify how to apply different slices to different enterprises connecting to their core network while ensuring that the same is not implemented among different application types and device groups within the same enterprise. As such telcos will now have to understand enterprise IT needs better and build compelling programs to address the enterprises’ communication needs.

Enabling technology adoption, driving digital transformation, and cloud-enabled/driven everything is table stakes now for enterprises. For telecom providers, this spells tremendous opportunity. Talk to us to understand more about the possibilities and challenges of adopting such next-gen technologies.

 

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