The All-New And Super-Improved World Of Business Messaging

Contrary to popular notions, business messages are still an integral part of routine transactions and communications with customers.

A customer ordered your product? Send them an SMS confirming the order. Planning a seasonal sale of your brand? Send an SMS to your customers announcing the date of the sale. Want to update the customer about the status of their order? SMS to the rescue again.

Business messages are efficient as they help to establish direct communication with the customer.

In fact, messages have an open rate of 99% as compared to emails, which has an open rate of 20% at the highest. 90% of SMS are read within 3 minutes. Studies also reveal that 75% of customers prefer receiving offers through SMS.

Considering that business SMS are still relevant and more efficient than other channels, it’s time for enterprises to prioritize it while developing their marketing strategies.

But they must adapt to the changes in their industry and customer choices.

This means that they must transition from sending bulk messages to personalized messages. 72% of customers confirmed that they engage with personalized messages. They prefer to receive messages that are tailored to their interests and choices.

Another shift that enterprises must pay heed to is Rich Communication Services (RCS). Considering that customers are used to receiving rich multimedia messages through instant messengers, social media messengers, etc. plain text messages can be dismissed easily. Rich text messages can help enterprises create a more intuitive and engaging message for customers. These messages contain links, rich visuals, colors, etc. Customers can even participate in polls, quizzes, and contests through these messages.

RCS messaging has become so popular that it is poised to grow to a market size of $11.7 billion.

Common Challenges In Business Messaging

Although personalization, RCS, and other forms of A2P messaging have redefined how enterprises send text messages to customers, they come with their own set of challenges. These challenges exist even after considering that the enterprise has the creativity and skill to put together attractive, evocative, and meaningful messages that can leverage the full power of the RCS format.

One of the leading challenges in business messaging is grey routes. Grey routes are unauthorized routes through which the messages are delivered. So, although the message is delivered, it gets exposed to security risks and could also pose a threat to the recipient. Apart from posing threats to the customers, it also damages the business’s reputation. Sometimes customers also receive fraudulent messages and spam messages that expose them to security threats.

Grey routes also result in revenue leakage for mobile operators as the message delivery route is unauthorized. They also lose revenue when the SMS termination does not occur in their network.

Regulations such as GDPR can also prove to be a challenge for enterprises as they need to seek opt-in from the customer to send messages to them.

As enterprises expand their reach to new markets, new countries, and new customer segments, they need to ensure safe and seamless communication with their customers.

They need to find the right business messaging partner who can help them reach the right customers at the right time without exposing them to security risks.

A right messaging partner will also help operators prevent issues and reduce revenue leakage.

What To Look For In A Business Messaging Partner?

Here are a few things that enterprises and network operators must look for in a business messaging partner:

Enterprises

The messaging partner must provide API connects to allow enterprises to send transactional and promotional A2P SMS to their customers.

Enterprises must also check if the messaging partner offers options to send rich communication messages such as push notifications, geo-targeted texts, etc.

Telecom operators

The messaging partner must have a direct interconnection with international carriers and telecom operators. This will help operators with direct SMS termination and avoid revenue leakage.

Most importantly, they must offer high-quality direct routes to prevent the messages from being sent via grey routes.

Operators must also ensure that the messaging partner supports SMS Firewall and content filtering capabilities. This will help them to filter and block spam and fraudulent messages and prevent customers from receiving them.

Conclusion

Enterprises have realized that the only way to thrive in a hyper-competitive world is by having continuous communications with customers. Messaging has helped enterprises of all types and sizes to successfully build just that connection with customers. As a business messaging partner of enterprises and mobile operators, we understand the changing dynamics of business messaging like no one else.

 

What Being Chosen The Best Telecom Service Provider 2020 – Eurasia Means To Us?

What a way to begin a new year by grabbing one of the most coveted recognitions in the industry!

Globe Teleservices Pte. Ltd was chosen as the Best Telecom Service Provider 2020- Eurasia by APAC Insider. We believe that this is a huge achievement for us. We have been growing fast but industry awards like this help instill confidence in our partners and customers in our vision and our ability to action our growth ambitions as well as serve them as they look to scale their businesses.

No doubt, 2020 was a year of challenges for businesses worldwide. For the telecommunication sector, the year was indeed action-packed as the world utilized the internet and telecommunication like never before to transition into a new normal of working, shopping, entertainment, and enhanced communication. The sector became the backbone of the digital economy. The pandemic really tested the strength of the industry in more ways than one and the sector stood tall. Our customers were able to successfully navigate the rough waters of 2020 and ignited the digital ambitions of millions of consumers and businesses by offering them round-the-clock availability of enhanced telecommunication services.

In a world gone uber-digital, it was apparent that the telecom service providers and enterprises that make up our customers had more need than ever for our solutions. Globe Teleservices had the solutions, and the good fortune, to occupy the center of our customer’s strategic digital roadmap. Our innovative solutions offered them seamless support to help them reduce revenue leakage and improve customer loyalty and ultimately drive more profits from their investments.

The Asia Pacific market for telecom is among the most challenging in the world when it comes to consumer dynamics. Home to the most populous and second most populous nations in the world and having a very large digital-savvy population of millennials and generation Z individuals, the Asia Pacific market creates quite a competitive scenario for telecom players. Revenue from mobile services in the Asia Pacific region is estimated to reach a staggering USD 390.9 Billion by 2025. This region has usually been the early adopter for technology disruptions like 3G, 4G, mobile internet, and so on.

Such a rapid pace of growth puts a demand on the key players in the industry to focus on managing their digital infrastructure meticulously and keeping an eye out for removing inefficiencies and bottlenecks in their operations. At the same time, they need to be cautious about managing Capex and Opex costs and strike a balance between investments in innovation and investments in their core operational infrastructure. Data security, customer protection, preventing fraud, and revenue leakages are all key concerns in the present day.

Successful companies in this space leverage the services of specialist technology partners to identify and implement digital roadmaps that are most suitable for their projected business growth strategies. From re-inventing customer experience to launching new plans and products in the fastest “time to market”, technology has changed how telecom players can differentiate their brand image in this highly competitive market.

This is where we believe Global Teleservices made the most impact by building tailor-made solutions that solve the unique business challenges of our customers. This helped them drive more business volume without the risk of network disruptions and security threats thereby ensuring a seamless customer experience for their end-users.

We view the recognition from APAC Insider as a testament to the commitment and excellence of our team of over 350 dedicated professionals working across 6 regions globally. Their experience and technical prowess combined with our many strong partnerships have helped Globe Teleservices spread its influence to some of the world’s leading telecom players in APAC, Europe, Africa, and the rest of the world too.

Some of our products and offerings ranging from AntiFraud Firewalls to CPaaS and and our highly advanced real-time billing and reconciliation systems help over 100 top mobile operators create a direct impact on improving their revenue streams and minimizing fraudulent activities in their networks.

Our CEO, Ashutosh had recently said, “The key focus of Mobile Network operators today is on reducing revenue leakages and acquiring the trust of consumers. With our cutting-edge technology solutions, we are confident in enabling MNO to achieve both the outcomes.”

This recognition will prove to be a milestone in the growth story of Globe Teleservices. As the world is slowly moving out of the pandemic, it emerges as a more digital ecosystem. Telecommunication providers need to focus on delivering the right services to such consumers to ensure that they are able to live, work, learn, and grow. We at Globe Teleservices once again commit that we will be at the forefront of the movement to equip telecom players with the right technology to deliver a superior customer experience every time.

 

Role of Security Solutions in Protecting Operator Revenues

Despite challenges, the growth curve of the telecom industry has always trended upwards; it is expected that the sector will grow at a CAGR of 5% from 2020 to 2027. The promise of advancements in 5G technology and the opportunities that smart devices, factories, and cities create for Telcos seems set to drive the next big jump.

The need for high speed, reduced latency, and enormous bandwidths has telecom operators working around the clock to prepare their infrastructure and innovate to revolutionize how communication happens in the digital world. But in the race to enable better speed, bandwidth, and customer experience, security could take a backseat, causing potential new threats to emerge or be overlooked.

The need to proactively deal with security threats

Security challenges are not new to the telecommunication sector. The network infrastructure that provides the necessary backbone for the exchange of information across voice, video, data, and the Internet has always been the target of various forms of attacks.

In a post-COVID era, where economic headwinds are putting revenues under pressure and customer expectations are constantly rising, the impact of these attacks can be extremely far-reaching: from denial of service to poor integrity, loss of customer trust, and more.

rotecting these networks from attacks is an important aspect that cannot be ignored – especially at a time when even the smallest mistake can cause operator revenues to plummet. This is not an overstatement when you consider just how much rides on the stability of telecom networks today.

  • As telecom becomes an ever more integral aspect of the day-to-day life of all consumers, a single attack has the capability to disrupt critical service for thousands of customers, cripple businesses, and shut down government operations.>
  • IP theft, data loss, or misuse would require operators to spend critical time and resources trying to recover the data while experiencing inevitable reputational damage, system disruptions, and disgruntled customers.
  • Data breaches, phishing attacks, and fraud schemes can lead to rising insurance premiums, hefty fines, and lawsuits – along with loss of market share and plummeting customer trust.
  • System or service disruption due to power outage, malicious action, or human error can lead to financial damage as well as the loss of loyal customers. Government regulators are also closely monitoring service levels and any deviations from laid out standards can prove extremely expensive and tedious to justify.
  • For highly regulated sectors that depend on telecom networks for daily operations, security incidents can lead to extensive non-compliance repercussions and, even, blacklisting from future opportunities.
Role of security solutions

For telecom operators looking to overcome important security challenges to their current telecommunication networks, security solutions have a huge role to play in mitigating infrastructural insecurity as well as the risk from cyberattacks.

SMS firewalls: Mobile Operators that face immense traffic often experience revenue loss and unwelcomed congestion due to spamming, spoofing, phishing, and flooding. Such traffic negatively impacts the quality of service while blocking crucial network bandwidth. SMS firewalls can help telecom and mobile operators protect their networks while blocking illegal SMS traffic. Mobile Operators can upsurge their revenues on SMPP Bulk Messaging while reducing operational costs and enhancing customer experience.

Identity and access management: As telecom penetrates more and more into daily lives, it also gets more vulnerable to illegal access. Identity and access management solutions help to authenticate and authorize individuals and devices accessing Telecom services every day. These solutions pave the way for trustworthy user authentication, authorization, and consent management, avoiding unauthorized control of devices and illegal use of data – thus protecting operator revenues.

Voice firewalls: With telecom users largely depending on voice calls for personal and business reasons, voice infrastructure is prone to massive attacks across a broad spectrum of threats. Voice firewalls aim to monitor voice networks in real-time, control inbound and outbound network activity, and generate alerts when undesired events occur. It carries out constant behavioral analysis to record metrics such as call duration, the time gap between two calls, failed call attempts, and more – helping operators circumvent call frauds and protecting revenue, maintaining customer experience, and ensuring regulatory compliance.

Network security: As security threats and attacks on end-to-end networks constantly evolve, network security solutions can safeguard against illegal location tracking, spoofing, man-in-the-middle, and DoS or DDoS attacks. Through features like intrusion detection and prevention, content filtering, and perimeter protection, they can ensure key network assets, services, and data in transit are protected 24×7.

As the scope, variety, and complexity of threats increase exponentially and the volume of data transmissions swell, telecom frauds have become commonplace. As a mobile or telecom operator, if you want to protect your revenues and prevent your reputation from being tarnished, you need to take security threats seriously. This means partneringwith an experienced telecom solution provider and embracing modern security solutions such as SMS and voice firewalls, network security solutions, and identity and access management solutions to easily detect threats and make your communication networks extremely resilient. This will become crucial to protecting revenues as the digital world marches onward on the back of telecom networks.

 

Why Now Is The Time To Prepare The Network To Combat The Frauds And Threats?

We have come a long way from using dialup internet and 1G internet speed to WiFi and 5G speed.

We have come a long way from receiving P2P (Person to Person) SMS to receiving A2P (Application to Person) messages, i.e. SMS from applications.

Studies show that over 3.5 trillion A2P messages will be delivered by 2023, some forecasts predict 1.9 billion 5G subscriptions worldwide by 2024.

As more companies realize the importance of digital transformation after last year’s pandemic, high-speed network connectivity will become a priority for everyone in 2021.

It is a perfect time for network operators to ramp up their services and customize their customers’ options. They have the power to change the way companies and individuals work and live.

However, as the famous dialogue from the movie Spiderman goes – with great power comes great responsibility.
According to Europol, operators could lose €29 billion in telecom fraud. Frauds like SMS grey route, network spoofing, SIM jacking, and SMS phishing have increased. So, while innovation is a priority, network security becomes an equally important area of focus.

The onus lies on telecom and networking operators to prepare the network to combat frauds and threats that could occur with these innovations.

Let’s look at what network operators can do to address these issues.

How To Prepare For Network Frauds And Threats?
  • SMS firewall solutions

SMS firewall enables operators to protect mobile networks against frauds and vulnerabilities. All the messages are routed through a firewall where they are analyzed to detect potential frauds. Any suspicious and fraudulent messages are automatically blocked. This helps companies reduce the overhead costs incurred due to fraudulent and spam messages. It ensures that there is no revenue leak while sending A2P messages. SMS firewalls also improve A2P traffic. But most importantly, this safeguards the reputation of the company that sends the messages

  • Filtering content

Network operators can control message routing by blocking content and protecting companies and individuals from fraud. In some instances, messages with Latin text were replaced with different scripts that the message receiver may not understand and that could mislead them. Network operators could identify such instances and filter out or blacklist such content that could be dangerous or inappropriate to the customer base.

  • Proactive route testing, home routing, and Re-routing

While blocking A2P or P2P messages is an easy way to prevent fraud, network operators can also try other methods such as proactive route testing, home routing, and re-routing. In proactive route testing, network operators can analyze the information sent and received from two parties for discrepancies. If there is a discrepancy, there could be evidence of suspect routes that would need immediate attention. In home routing, operators can mask the user’s information to curtail faking and spoofing of SMS. This allows operators to control the traffic generated abroad. In re-routing, the A2P messages are re-routed over-tested routes to senders who don’t allow A2P content termination. This enables them to save revenue losses.

  • Building network resilience

As innovative solutions such as IoT and 5G take precedence, network operators have to ensure that their network demonstrates a high resiliency level and is highly secure. They have to ensure there is minimal scope for attacks on the network. Network operators need to view the network infrastructure better to assess and fix the vulnerabilities, so there is less impact on their revenues and reputation. Many leading operators have already come together to form theMutually Agreed Norms for Routing Security (MANRS) to improve their routing infrastructure’s security and resiliency.

  • Building a culture of taking proactive measures

Innovations will continue in the space of telecom. 2021 will drive those innovations forward. However, one cannot ignore the new threats that could possibly impact the industry. As technology advances, the level and method of fraudulent acts also become equally sophisticated. Hence, operators must take a proactive stand in safeguarding the network. They must build a security-focused culture where their team is one step ahead of hackers and fraudsters. They should constantly be testing new methods to combat frauds and threats before staying prepared.

Conclusion

Considering that it is not a one-operator issue, but an issue that concerns the entire industry, a concerted effort of all the players in the industry will be necessary now. All telecom players must collaborate to fight frauds and prevent revenue loss to the industry. i3forum, for example, has already created a platform where telecom giants such as AT&T, Orange, BICS, and Deutsche Telekom among others have come together to find ways to fight frauds and address market challenges.

At Globe Teleservices, we are also helping network operators safeguard their network with our firewall solution, Armour. Armour protects the network from frauds such as SMS spamming, flooding, spoofing, phishing, and viruses, enabling operators to improve their revenue and reputation. This is the need of the hour. Now is the time to prepare the network to combat frauds and threats.

 

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