Month: February 2021

The All-New And Super-Improved World Of Business Messaging

Contrary to popular notions, business messages are still an integral part of routine transactions and communications with customers.

A customer ordered your product? Send them an SMS confirming the order. Planning a seasonal sale of your brand? Send an SMS to your customers announcing the date of the sale. Want to update the customer about the status of their order? SMS to the rescue again.

Business messages are efficient as they help to establish direct communication with the customer.

In fact, messages have an open rate of 99% as compared to emails, which has an open rate of 20% at the highest. 90% of SMS are read within 3 minutes. Studies also reveal that 75% of customers prefer receiving offers through SMS.

Considering that business SMS are still relevant and more efficient than other channels, it’s time for enterprises to prioritize it while developing their marketing strategies.

But they must adapt to the changes in their industry and customer choices.

This means that they must transition from sending bulk messages to personalized messages. 72% of customers confirmed that they engage with personalized messages. They prefer to receive messages that are tailored to their interests and choices.

Another shift that enterprises must pay heed to is Rich Communication Services (RCS). Considering that customers are used to receiving rich multimedia messages through instant messengers, social media messengers, etc. plain text messages can be dismissed easily. Rich text messages can help enterprises create a more intuitive and engaging message for customers. These messages contain links, rich visuals, colors, etc. Customers can even participate in polls, quizzes, and contests through these messages.

RCS messaging has become so popular that it is poised to grow to a market size of $11.7 billion.

Common Challenges In Business Messaging

Although personalization, RCS, and other forms of A2P messaging have redefined how enterprises send text messages to customers, they come with their own set of challenges. These challenges exist even after considering that the enterprise has the creativity and skill to put together attractive, evocative, and meaningful messages that can leverage the full power of the RCS format.

One of the leading challenges in business messaging is grey routes. Grey routes are unauthorized routes through which the messages are delivered. So, although the message is delivered, it gets exposed to security risks and could also pose a threat to the recipient. Apart from posing threats to the customers, it also damages the business’s reputation. Sometimes customers also receive fraudulent messages and spam messages that expose them to security threats.

Grey routes also result in revenue leakage for mobile operators as the message delivery route is unauthorized. They also lose revenue when the SMS termination does not occur in their network.

Regulations such as GDPR can also prove to be a challenge for enterprises as they need to seek opt-in from the customer to send messages to them.

As enterprises expand their reach to new markets, new countries, and new customer segments, they need to ensure safe and seamless communication with their customers.

They need to find the right business messaging partner who can help them reach the right customers at the right time without exposing them to security risks.

A right messaging partner will also help operators prevent issues and reduce revenue leakage.

What To Look For In A Business Messaging Partner?

Here are a few things that enterprises and network operators must look for in a business messaging partner:

Enterprises

The messaging partner must provide API connects to allow enterprises to send transactional and promotional A2P SMS to their customers.

Enterprises must also check if the messaging partner offers options to send rich communication messages such as push notifications, geo-targeted texts, etc.

Telecom operators

The messaging partner must have a direct interconnection with international carriers and telecom operators. This will help operators with direct SMS termination and avoid revenue leakage.

Most importantly, they must offer high-quality direct routes to prevent the messages from being sent via grey routes.

Operators must also ensure that the messaging partner supports SMS Firewall and content filtering capabilities. This will help them to filter and block spam and fraudulent messages and prevent customers from receiving them.

Conclusion

Enterprises have realized that the only way to thrive in a hyper-competitive world is by having continuous communications with customers. Messaging has helped enterprises of all types and sizes to successfully build just that connection with customers. As a business messaging partner of enterprises and mobile operators, we understand the changing dynamics of business messaging like no one else.

 

What Being Chosen The Best Telecom Service Provider 2020 – Eurasia Means To Us?

What a way to begin a new year by grabbing one of the most coveted recognitions in the industry!

Globe Teleservices Pte. Ltd was chosen as the Best Telecom Service Provider 2020- Eurasia by APAC Insider. We believe that this is a huge achievement for us. We have been growing fast but industry awards like this help instill confidence in our partners and customers in our vision and our ability to action our growth ambitions as well as serve them as they look to scale their businesses.

No doubt, 2020 was a year of challenges for businesses worldwide. For the telecommunication sector, the year was indeed action-packed as the world utilized the internet and telecommunication like never before to transition into a new normal of working, shopping, entertainment, and enhanced communication. The sector became the backbone of the digital economy. The pandemic really tested the strength of the industry in more ways than one and the sector stood tall. Our customers were able to successfully navigate the rough waters of 2020 and ignited the digital ambitions of millions of consumers and businesses by offering them round-the-clock availability of enhanced telecommunication services.

In a world gone uber-digital, it was apparent that the telecom service providers and enterprises that make up our customers had more need than ever for our solutions. Globe Teleservices had the solutions, and the good fortune, to occupy the center of our customer’s strategic digital roadmap. Our innovative solutions offered them seamless support to help them reduce revenue leakage and improve customer loyalty and ultimately drive more profits from their investments.

The Asia Pacific market for telecom is among the most challenging in the world when it comes to consumer dynamics. Home to the most populous and second most populous nations in the world and having a very large digital-savvy population of millennials and generation Z individuals, the Asia Pacific market creates quite a competitive scenario for telecom players. Revenue from mobile services in the Asia Pacific region is estimated to reach a staggering USD 390.9 Billion by 2025. This region has usually been the early adopter for technology disruptions like 3G, 4G, mobile internet, and so on.

Such a rapid pace of growth puts a demand on the key players in the industry to focus on managing their digital infrastructure meticulously and keeping an eye out for removing inefficiencies and bottlenecks in their operations. At the same time, they need to be cautious about managing Capex and Opex costs and strike a balance between investments in innovation and investments in their core operational infrastructure. Data security, customer protection, preventing fraud, and revenue leakages are all key concerns in the present day.

Successful companies in this space leverage the services of specialist technology partners to identify and implement digital roadmaps that are most suitable for their projected business growth strategies. From re-inventing customer experience to launching new plans and products in the fastest “time to market”, technology has changed how telecom players can differentiate their brand image in this highly competitive market.

This is where we believe Global Teleservices made the most impact by building tailor-made solutions that solve the unique business challenges of our customers. This helped them drive more business volume without the risk of network disruptions and security threats thereby ensuring a seamless customer experience for their end-users.

We view the recognition from APAC Insider as a testament to the commitment and excellence of our team of over 350 dedicated professionals working across 6 regions globally. Their experience and technical prowess combined with our many strong partnerships have helped Globe Teleservices spread its influence to some of the world’s leading telecom players in APAC, Europe, Africa, and the rest of the world too.

Some of our products and offerings ranging from AntiFraud Firewalls to CPaaS and and our highly advanced real-time billing and reconciliation systems help over 100 top mobile operators create a direct impact on improving their revenue streams and minimizing fraudulent activities in their networks.

Our CEO, Ashutosh had recently said, “The key focus of Mobile Network operators today is on reducing revenue leakages and acquiring the trust of consumers. With our cutting-edge technology solutions, we are confident in enabling MNO to achieve both the outcomes.”

This recognition will prove to be a milestone in the growth story of Globe Teleservices. As the world is slowly moving out of the pandemic, it emerges as a more digital ecosystem. Telecommunication providers need to focus on delivering the right services to such consumers to ensure that they are able to live, work, learn, and grow. We at Globe Teleservices once again commit that we will be at the forefront of the movement to equip telecom players with the right technology to deliver a superior customer experience every time.

 

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