Every dropped call, delayed message, or misbilled service can quietly drain millions from a telecom operator’s bottom line. And with today’s ultra-connected world powered by 5G, IoT, and real-time digital services, the stakes have never been higher. That’s why revenue assurance has evolved from a back-office function into a strategic...
In a world where customer experience defines success, businesses are no longer competing on just products—they’re competing on meaningful, real-time interactions. With over 3 billion users on WhatsApp, it’s clear why enterprises are embracing it as a game-changer for customer engagement. And WhatsApp Flows are reshaping how businesses engage, support,...
A New Era of Conversations AI chatbots have become the invisible engine behind countless brand interactions. Whether you’re ordering pizza through a website, checking your order status via WhatsApp, or asking a question on Facebook Messenger—chances are, a chatbot is already helping you. These intelligent virtual assistants are no longer...
Telecom fraud has become increasingly sophisticated—and costly. In 2023 alone, fraud in the global telecom industry surged by 12%, amounting to an estimated $38.95 billion in losses. As fraud tactics grow more advanced, staying ahead requires smarter, faster, and more adaptive defenses. Here are the top trends reshaping the telecom...
Let’s face it—today’s customers don’t want to wait. They don’t want to dial a helpline, navigate endless IVRs, or send an email and wait 48 hours for a response. What they want is simple: instant, personalized, and reliable communication. The WhatsApp Business API is transforming how modern businesses connect with...
Imagine opening a message from your favorite brand and instantly browsing a mini website—without ever leaving the chat. That’s the power of Rich Communication Services (RCS) with web-view integration. Already revolutionizing how businesses engage with customers, RCS is on track to grow from USD 2.87 billion in 2025 to USD...
With over 3 billion monthly active users globally, WhatsApp isn’t just a messaging app—it’s the most dominant communication channel worldwide, including in India. As consumer habits evolve, WhatsApp is rapidly transforming into a powerful business communication tool. However, simply sending messages isn’t enough. To truly stand out, businesses must create...
In today’s mobile-first world, the way consumers shop is evolving rapidly. Welcome to the era of conversational commerce—where messaging apps become digital storefronts and customer interactions drive purchasing decisions. From WhatsApp to Facebook Messenger, consumers are embracing chat-based experiences. As this shift gains momentum, RCS Business Messaging traffic is projected...
SMS remains a vital channel for Application-to-Person (A2P) communication, supporting critical functions like OTPs, banking alerts, and promotional messaging. However, the integrity of A2P messaging is increasingly compromised by fraudulent activities. In 2023 alone, between 19.8 billion and 35.7 billion fraudulent messages were sent, accounting for 4.8% of global messaging...