Rich Communication Services (RCS) is revolutionizing the way brands engage with customers—merging the reliability of SMS with the interactivity of modern messaging apps. The latest update, GSMA’s RCS Universal Profile 3.0, strengthens this evolution with a focus on security, scalability, and seamless experiences. At its core, this upgrade enhances end-to-end...
Telecom networks today face an escalating threat from a growing underground model known as Fraud-as-a-Service (FaaS). It allows fraudsters to offer ready-made fraud kits, enabling scammers to exploit SMS networks for malicious purposes. The financial toll of these scams is staggering, with telecom operators, enterprises, and end-users all suffering the...
When it comes to winning customer loyalty, one size definitely doesn’t fit all—especially when communicating across generations. This is where Communication Platform as a Service (CPaaS) helps brands bridge the gap, delivering personalized, seamless experiences whether you’re engaging with Gen Z, Millennials, Gen X, or Baby Boomers. Understanding What Clicks...
Rich Communication Services (RCS) is revolutionizing business messaging, enhancing traditional SMS with interactive and personalized experiences. As enterprises seek more engaging ways to connect with customers, RCS has emerged as a game-changer, offering rich media, real-time interactivity, and branded messaging. With the global RCS business messaging market projected to grow...
Fraud in voice networks is not just about financial losses; it’s about brand reputation, customer loyalty, and long-term sustainability. When fraudsters manipulate networks to bypass costs, inflate charges, or deceive customers, businesses take the hit—not just in revenue but in credibility. According to the Communications Fraud Control Association (CFCA), global...
At the core of any successful company is customer satisfaction. Yet, keeping customers happy in today’s demanding marketplace can be increasingly challenging. Customers expect quick responses, personalized services, and seamless experiences from brands. As per Forbes, over 70% of customers expect personalized service, making it crucial to adapt and enhance...
Telecom operators are constantly locked in a relentless battle against fraudsters. Imagine this: A network operator wakes up to discover thousands of fraudulent transactions overnight, resulting in millions in losses. This isn’t just a hypothetical scenario – it’s a growing reality. According to the Communications Fraud Control Association (CFCA), the...
Fraud is evolving, and so is the fight against it. With cybercriminals deploying increasingly sophisticated tactics, traditional fraud detection methods are no longer enough. AI is stepping in as a game changer, helping operators and enterprises safeguard their end-consumers with predictive analytics and real-time threat detection. The impact is evident—according...
The future of sales is here, and it’s chatting with your customers 24/7! In a world where speed and personalization define customer expectations, AI-powered chatbots are transforming how businesses sell. With the conversational AI market set to soar from USD 13.2 billion in 2024 to USD 49.9 billion by 2030,...