With over 3 billion monthly active users globally, WhatsApp isn’t just a messaging app—it’s the most dominant communication channel worldwide, including in India. As consumer habits evolve, WhatsApp is rapidly transforming into a powerful business communication tool. However, simply sending messages isn’t enough. To truly stand out, businesses must create...
In today’s mobile-first world, the way consumers shop is evolving rapidly. Welcome to the era of conversational commerce—where messaging apps become digital storefronts and customer interactions drive purchasing decisions. From WhatsApp to Facebook Messenger, consumers are embracing chat-based experiences. As this shift gains momentum, RCS Business Messaging traffic is projected...
SMS remains a vital channel for Application-to-Person (A2P) communication, supporting critical functions like OTPs, banking alerts, and promotional messaging. However, the integrity of A2P messaging is increasingly compromised by fraudulent activities. In 2023 alone, between 19.8 billion and 35.7 billion fraudulent messages were sent, accounting for 4.8% of global messaging...
Rich Communication Services (RCS) is revolutionizing the way brands engage with customers—merging the reliability of SMS with the interactivity of modern messaging apps. The latest update, GSMA’s RCS Universal Profile 3.0, strengthens this evolution with a focus on security, scalability, and seamless experiences. At its core, this upgrade enhances end-to-end...
Telecom networks today face an escalating threat from a growing underground model known as Fraud-as-a-Service (FaaS). It allows fraudsters to offer ready-made fraud kits, enabling scammers to exploit SMS networks for malicious purposes. The financial toll of these scams is staggering, with telecom operators, enterprises, and end-users all suffering the...
When it comes to winning customer loyalty, one size definitely doesn’t fit all—especially when communicating across generations. This is where Communication Platform as a Service (CPaaS) helps brands bridge the gap, delivering personalized, seamless experiences whether you’re engaging with Gen Z, Millennials, Gen X, or Baby Boomers. Understanding What Clicks...
Rich Communication Services (RCS) is revolutionizing business messaging, enhancing traditional SMS with interactive and personalized experiences. As enterprises seek more engaging ways to connect with customers, RCS has emerged as a game-changer, offering rich media, real-time interactivity, and branded messaging. With the global RCS business messaging market projected to grow...
Fraud in voice networks is not just about financial losses; it’s about brand reputation, customer loyalty, and long-term sustainability. When fraudsters manipulate networks to bypass costs, inflate charges, or deceive customers, businesses take the hit—not just in revenue but in credibility. According to the Communications Fraud Control Association (CFCA), global...
At the core of any successful company is customer satisfaction. Yet, keeping customers happy in today’s demanding marketplace can be increasingly challenging. Customers expect quick responses, personalized services, and seamless experiences from brands. As per Forbes, over 70% of customers expect personalized service, making it crucial to adapt and enhance...